Posts Tagged ‘marketing to employees’

A Step-by-Step Process for Evaluating Your Employer Brand

Tuesday, September 27th, 2016

Group of diverse people against white backgroundIn a previous blog post, we talked about the importance of employer branding and why consistency and coordination between the marketing arm and the human resources arm are crucial. In this post, we’re going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips to the employer branding context.

Generally, in working with organizations on these types of projects, there are five steps: (more…)

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