Archive for the ‘Employee Communication’ Category
Monday, December 28th, 2020
I’ve been interested in telecommuting – or what is more commonly these days referred to as remote work – for many years now. My interest prompted me to research and write a book on telecommuting in 1991. Having worked as a freelance business journalist for a long time, while also employed full-time as director of corporate communications in the education, energy, and healthcare industries, I had worked remotely with a variety of editors for many years. Why couldn’t I also work remotely as a corporate communications director for companies in other locations? (more…)
Tags: gig economy, managing remote workers, remote work, supervising remote employees, telecommuting, the new normal, working with contractors, working with freelancers
Posted in Career Advice, Employee Communication, Internal Communication, Training | No Comments »
Monday, November 2nd, 2020
I’ve been thinking a lot about remote work lately. Not only because of the coronavirus, and not only because I’ve been working from home since 2008, but because my new book “Managing Remote Staff: Capitalize on Work-from-Home Productivity” was released by Self-Counsel Press, a publisher I’ve written a number of books for.
I received a lot of input for the book from both those who manage remote staff and those who work remotely. Some have been doing this for a number of years; others only since the pandemic emerged and changed the work landscape forever. Companies have historically been hesitant to allow employees to work from locations other than their official workplaces. This is true for a variety of reasons, many revolving around trust, concerns about communication, and the ubiquitous concern managers have of being able to successfully manage employees when they are “out of sight, out of mind.”
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Tags: managing remote staff, managing remote workers, remote work, telecommuting, working remotely
Posted in Career Advice, Employee Communication, Strategy | No Comments »
Tuesday, September 1st, 2020

Peter Capelli recently wrote a piece for The Wall Street Journal suggesting that it’s time to do away with employee surveys. Like similar calls for doing away with performance reviews, there are some very good reasons to seriously consider doing away with them—many people don’t like them, response rates are often very low and, all too often, nothing is really done with the information received which serves to demotivate rather than engage employees.
However, I really wouldn’t agree with just getting rid of either employee surveys or performance reviews. With employee surveys, though, I would agree that many surveys are not done well and may not be yielding reliable, valid, and actionable information for HR leaders, managers, and organizations.
(more…)
Tags: employee engagement, employee satisfaction, employee surveys, performance reviews, research, surveying employees
Posted in Employee Communication, Internal Communication, Marketing Research | No Comments »
Tuesday, June 23rd, 2020
It’s quite common for companies and their marketers to seek feedback from customers about their products and services. But there’s another group whose feedback should also be considered. In fact, it should be considered before seeking customer feedback.
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Tags: customer feedback, customer satisfaction, customer survey, employee feedback, employee survey, the impact of word-of-mouth, word of mouth, word-of-mouth recommendations
Posted in Customer Communication, Employee Communication, Marketing and Branding | No Comments »
Thursday, October 10th, 2019
Think your clinical staff members—primarily doctors and nurses—are the only ones, or the most important ones to impact the patient experience? Think again. Every single one of your employees and volunteers has an opportunity to influence the patient experience while on the job, and off. In fact, every single one of these individuals has the opportunity to influence patients’ choices when they are considering a new provider or care facility.
While on the job, and off. (more…)
Tags: brand ambassador, Brand Management, employee outreach, employees as brand ambassadors, managing customer expectations, media relations, patient expeience, pr
Posted in Brand Management, Customer Communication, Employee Communication, Internal Communication | No Comments »
Tuesday, October 8th, 2019
Training, in general, is a challenge for organizations large and small. But when they introduce additional factors, challenges increase significantly. Consider a large retailer with employees scattered throughout the country. Employees are generally low-paid but have a big impact on the customer. How can retailers (and others) economically gain impact from their customer service training efforts? By having fun!
(more…)
Tags: employee development, employee training, gamification, online training, T&D, training and development
Posted in Employee Communication, Internal Communication, Training | No Comments »
Tuesday, June 4th, 2019
by Justin Grensing, Esq., MBA

Staffing is one of the biggest challenges for small and mid-sized businesses. The challenge can be especially acute when a company reaches the stage in which it thinks it needs more help but maybe not necessarily an FTE or when a single FTE might not be enough, but two might be too many.
Just as many workers crave flexibility in their employment relationships—as illustrated by the growth of the gig economy—small and medium-sized businesses (SMBs) also value flexibility in their labor relationships. Rideshare companies like Uber and Lyft, for example, go to great lengths to ensure their workers are classified as contractors instead of employees. The costs of ongoing disagreements over this classification is something Lyft cited as a potential risk in its recent IPO. (more…)
Tags: contract work, employees vs. contractors, gig economy, managing temporary workers. freelance help, risks of misclassifying employees
Posted in Career Advice, Employee Communication, Small Business Strategy | No Comments »
Saturday, February 16th, 2019
by Justin Grensing, Esq., MBA
In recent weeks there have been multiple high-profile instances of company policies garnering unwanted national attention. (more…)
Tags: communication management, controversy, crisis management, effective public relations, media backlash, pr, public relations
Posted in Community Relations, Employee Communication, Media Relations/PR, PR and Media Relations | No Comments »
Saturday, March 31st, 2018
You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences. (more…)
Tags: company newsletter, Employee Communication, employee newsletter, podcasting, podcasts
Posted in Content Marketing, Employee Communication, Internal Communication | No Comments »
Tuesday, September 19th, 2017

When businesses think about marketing, it’s typically and understandably in the context of attracting business. People who will pay you money. But marketing your business to potential employees — those you will pay money — can be just as important. And yet, so many employers overlook the importance of such marketing. As Wes Gay writes for Forbes, “Businesses are familiar with investing in consumer marketing, yet rarely consider investing in marketing for new employees. This is especially important for companies looking to recruit top millennial talent, as reaching the millennial generation can be challenging for older companies.”
With that in mind, we thought we’d provide some tips on how to market yourself to potential employees. The process is very much the same as any form of marketing. Here’s what you need to know. (more…)
Tags: employee recruitment, employer brand, recruiting new employees, recruitment and retention
Posted in Employee Communication, Internal Communication, Marketing and Branding | No Comments »