Posts Tagged ‘traditional marketing’

Direct Mail — The “Snail Mail” Kind — Never Goes Out of Style

Friday, September 1st, 2023

A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees—in everything!). It’s all very mathematical (and I didn’t understand much of the really technical content…) but the images were fascinating and the idea that there are patterns—often predictable patterns—in everything around us, was (more…)

Tags: , , , , , ,
Posted in Content Marketing, Marketing and Branding, Marketing Communication | No Comments »

Direct Mail Part I: The Big Benefits of Traditional Direct Mail Marketing

Tuesday, January 12th, 2016

In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)

Tags: , , , , , , ,
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | 2 Comments »

Your Best Bet for Establishing Yourself as a Thought Leader? Content Marketing. Here’s How!

Tuesday, December 9th, 2014

As both a consultant and someone who works with consultants to help them gain “thought leadership” status and new clients, I’ve watched the field of content marketing and content management grow exponentially over the past few years. Content marketing doesn’t show any signs of diminishing soon. Although, I do believe there will be a corresponding resurgence in the need for “gatekeepers” and “curators” to help both B2B and B2C consumers wade through the proliferation of messages that exist today. The field is becoming more and more populated by not-so-useful content, much of low quality and dubious accuracy.

Still, for myself and the clients we work with, we’re finding that a strategic combination of quality communication to key audiences, delivered across a wide range of channels (traditional and digital) can be a very cost effective way to build business. (more…)

Tags: , , , , , , ,
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »

The Myths of Email Marketing

Tuesday, January 21st, 2014

A few years ago, driven by my curiosity about the state of traditional direct mail marketing vs. online, or email, marketing I proposed an update to a book I had written on direct marketing a number of years ago. My publisher agreed and I had the opportunity to do some research on Direct Mail in the Digital Age. As I suspected when I proposed the project (more…)

Tags: , , , , , ,
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »

Goodbye to Traditional Marketing? Can’t We All Just Get Along?

Tuesday, August 27th, 2013

In the old, old days, cavepeople drew pictures on the sides of their caves to share information. Eventually the printing press was invented and the world of communication changed significantly–“Extra, extra read all about it” became the cry as stories broke and consumers on street corners learned the news. From there, of course, radio emerged, then TV and–ultimately–the World Wide Web. The rest, as they tend to say, is history.

But, with the exception perhaps of the cave drawings, as each new communication methodology emerged, the others didn’t go away as was often predicted. Instead, (more…)

Tags: , , , , , ,
Posted in Internet Marketing, Marketing and Branding | No Comments »