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Posts Tagged ‘Technology’

Will Ebooks Replace Traditional? I Don’t Think So.

Friday, June 8th, 2012

My husband bought me a Kindle when they were originally released several years ago now. As an avid reader and book lover it wasn’t a product I would have thought that I would want, use or like–but I was wrong. I’ve found the Kindle to have a multitude of benefits, most notably as a tool when traveling. My Kindle (and now my Android which has a Kindle app) cuts down significantly on luggage weight! I also like being able to get access to information immediately. When I hear of a book I’m interested in, I can simply buy and download it. No need to find, travel to or spend time at a bookstore.

On the other hand, I’ve also found over time that (more…)

Tags: books, Journalism, publishing, reading, Technology
Posted in Publishing | No Comments »

Practical Applications of QR Codes

Friday, June 1st, 2012

Ever since I heard of them I’ve been enthralled with QR codes. Not so much the traditional (and rather “boring”) applications where they simply take users to a web site, but more creative and practical uses that really leverage this technology to convey information and, in some cases, accomplish tasks.

Most recently, for instance, while on a trip and going through the airport security check-in, I spotted another passenger (more…)

Tags: Innovation, Marketing, QR codes, Technology
Posted in Marketing and Branding | No Comments »

Starting a Business on a Shoestring Budget

Tuesday, November 22nd, 2011

Not every business is capital intensive which is good news for the many people out there right now interested in starting a business, but feeling hampered by lack of capital. There are a number of things that many would-be small business owners — particularly service-related business owners (e.g. consultants, accountants, attorneys, etc.) can do these days to start their businesses on a small budget. (more…)

Tags: Business development, Marketing, Technology
Posted in Uncategorized | No Comments »

Today Borders – tomorrow Macy’s, BestBuy, Target? You?

Monday, July 18th, 2011

Have you started conversations in your organization about what Borders’ downfall might mean to you? If you haven’t, you should. While it may seem like the bookseller’s situation is far removed from your own, I’m here to tell you that you are vulnerable. If your strategic planning activities (which, I’m hoping, are ongoing and not just once a year, or less…) are not considering these types of activities occurring in your external environment, you could be at risk. (more…)

Tags: internet, Marketing, marketing strategy, Strategic Planning, Technology
Posted in Internet Marketing | No Comments »

QR Codes – Have You Seen Them? Used Them?

Friday, January 7th, 2011

As I was doing research for my upcoming Direct Mail in the Digital Age I discovered a neat new (well really not so new…) communication technology called QR codes. I think this codes offer a wide variety of very interesting options to marketers. (more…)

Tags: Advertising, Direct Marketing, Technology
Posted in Uncategorized | No Comments »

What Makes Information Worth Paying For? An “Aha!” Moment!

Saturday, November 6th, 2010

I just finished a complicated, but very interesting, article for an information industry publication about security and identity issues for content owners. Once I was able to get past all of the confusing terminology and “IT-speak” (which took me several interviews and multiple reviews and re-reviews of my notes, not to mention “sleeping on it” for several nights…) some key themes began to emerge. Ultimately (I think…) I pulled together an article that effectively sums up both the challenges and opportunities facing content owners today. There are two “big questions” from the content owners’ perspective: (more…)

Tags: Marketing, Strategy, Technology
Posted in Client Relations | 2 Comments »

Will Kindle Replace “Real” Books?

Thursday, May 7th, 2009

I don’t think so.

I’ve long been a stalwart supporter of paper and very much aligned with the philosophy that technology represents another option, not necessarily a replacement option for many communication tactics and tools. (Somewhat akin to the old “TV will replace radio” sentiment.) The advent of TV obviously changed the radio industry as the advent of technology will change the publishing industry – I don’t, however, think (more…)

Tags: kindle, print, Technology
Posted in Uncategorized | No Comments »