Posts Tagged ‘pr’
Tuesday, November 1st, 2016
Marketers are often on the lookout for opportunities for free publicity, and why not? Marketing can be expensive, and it’s hard to beat free when it comes to getting bang for your buck. While some businesses have found success in outlandish publicity stunts, we certainly don’t recommend such a dramatic approach, especially for those working in more conservative industries—e.g. healthcare, financial services, etc., where so much of the organization’s focus relies on promoting an image of safety and responsibility. However, that doesn’t mean that there aren’t still opportunities for free or inexpensive publicity, even in super conservative organizations. Here are a few tips we and our clients have had steady success with: (more…)
Tags: getting media attention, getting media coverage, HARO, media relations, pr, ProfNet
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, February 23rd, 2016
There are a lot of people, and businesses, out there hoping to get “free” media exposure. Many struggle, though, to attract attention from the reporters, editors and producers that serve as intermediaries between them and the audiences they hope to reach through PR/media relations. We frequently hear people say things like: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. (more…)
Tags: in the news, Journalism, media relations, news release, pitching the media, pr, press release, public relations
Posted in Content Marketing, Media Relations/PR, PR and Media Relations | No Comments »
Thursday, October 29th, 2015
The question of whether front-line, everyday employees should be speaking on behalf of a company and its brand has been in the minds of business owners and executives for years. On the one hand, harnessing the full weight of a company’s workforce can put a lot of bodies into the marketing effort. At the same time, companies often fear the potential negative, counter-productive impact of “rogue” or un-coached employees. Think of the employee complaining about her job on her Facebook page, or the insider who gives friends and neighbors the “real story” about his company at a backyard BBQ. (more…)
Tags: brand ambassadors, Customer Communication, Customer Service, Employee Communication, employees as brand ambassadors, pr, public relations
Posted in Business Development, Client Relations, HR Management, Internal Communication, Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, October 27th, 2015
The idea of hacking used to be associated almost exclusively with the computer industry. A hacker was someone who found clever or clandestine ways around computer safeguards. But more and more, hacking has acquired a broader application, associated with developing and exploiting unconventional means to accomplish a task in a variety of industries and settings. Public relations (PR) campaigns are no different. (more…)
Tags: Customer Communication, customer engagement, gaining exposure, media relations, pr, PR hack, public relations, resonating with customers
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Thursday, July 30th, 2015
by Linda Pophal
I was a public affairs director and director of corporate communications in the energy and healthcare industries; in both cases we had well-developed crisis response plans and conducted drills regularly. While helpful, the drills were really not sufficient to prepare us 100 percent for the crises that came up. These included major power outages in the energy industry, major medical incidents that brought large numbers of people to the hospital and generated widespread media attention, and employee relations issues. Surprisingly, what turned out to be our most widely covered and most contentious issue while I worked with the healthcare organization was (more…)
Tags: corporate communications, crisis communications, handling a crisis. media relations, media relations, pr
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, July 14th, 2015
by Linda Pophal
At least once a week – maybe more often – a colleague, prospect or client will say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: (more…)
Tags: Journalism, media pitch, media relations, news release, pitching the media, pr, press release, public relations, working with the media
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, June 30th, 2015
by Linda Pophal
I wrote a post recently about the value of positive public relations compared to other ways of generating awareness and preference for organizations. I made the point that what others say about us (e.g. positive word-of-mouth) is always more impactful than what we say about ourselves. One reader followed up with a question: “So how do we get our satisfied customers/alumni to talk about us more?”
This was my response: (more…)
Tags: brand advocates, Brand Management, customer advocates, Customer Communication, Customer Service, pr, public relations, word of mouth
Posted in Business Development, Client Relations, Marketing and Branding, PR and Media Relations | No Comments »
Thursday, June 25th, 2015
by Linda Pophal
A journalist asked me recently, “What is the one biggest PR myth that you hear over and over?” Here’s my answer:
I think the biggest myth about public relations that I continue to hear is that PR is becoming less valuable, or valued, in this social media era, and that social media will eventually take the place of PR. That sentiment, I believe, is patently untrue. In fact, I think the situation is exactly the opposite. (more…)
Tags: integrated marketing communications, media relations, online communication, pr, public relations
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, September 16th, 2014
As someone who grew up shy and still has a strong aversion to “cold calling,” I was heartened to see the results of a recent Muck Rack poll of journalists regarding their preferred methods of contact. The good news?
(more…)
Tags: getting media coverage, Journalism, journalists, media exposure, media relations, pr, public relations
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, July 1st, 2014
Nielsen recently released a report, commissioned by inPowered which indicated that content marketing (the current, go-to communication tool for many B2B and B2C marketers) is actually 88 percent less effective than public relations (PR).
The news has the communication community abuzz online with conversations taking place in many of the social media groups I follow. Many are expressing shock, some disagreement, over the results.
But, when you think about it, it’s really just common sense.
(more…)
Tags: Advertising, content marketing, influencing the media, Journalism, Marketing, media, media relations, pr
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Media Relations/PR, PR and Media Relations, Strategic Communications | No Comments »
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