Most small business owners are heavily focused on their core skillset. They are bakers, event planners, lawyers – insert job – first, and accountants and marketers second. As Pamela Slim writes for Entrepreneur, “Most small business owners aren’t marketers by trade, but almost all (95 percent) do some form of marketing for themselves, and many need to master what can feel like a very steep learning curve quickly. Most entrepreneurs and small business owners (64 percent) are self-taught and less than half (46 percent) consider themselves ‘marketing savvy.’” (more…)
Posts Tagged ‘pr’
Thought Leadership Through Content Marketing for Business Professionals
Tuesday, May 22nd, 2018How Even Very Small Businesses Can Gain Media Exposure
Thursday, May 10th, 2018
For any business, getting your name out there in the marketplace and in front of potential customers is crucial for bringing in revenue. This is particularly true for new or small businesses that don’t have much, if any, name recognition. This is where public relations, or “PR,” can be extremely beneficial; it’s a low-cost, high-impact means of generating awareness, preference and driving business to your doorstep or website.
Here are some important things to know about PR and how you can put it to work for you. (more…)
Why You Might NOT Want to Become a Thought Leader
Saturday, January 13th, 2018
Thought leadership is something we talk about a lot, and for good reason: it can be a great marketing vehicle—if done correctly.Because content marketing is so prevalent these days, creating and disseminating content across a wide range of channels (traditional and digital) is more cost-effective than ever before. And people are hungry for useful, relevant content.
Best Practices for Correcting Potentially Costly PR Missteps
Thursday, November 16th, 2017
Public relations can be a tricky business. Issues can emerge very quickly and unexpectedly, and just as quickly become very public. Both experienced PR professionals, as well as non-professionals forced into a PR role from time to time, have to think on their feet, acting on both instinct and experience. Particularly in a lightening-fast communication environment, it’s not surprising that there are often mistakes made by PR professionals and others in the public eye. (more…)
Strategic Communications Featured as a Leading PR Firm on Clutch
Friday, October 27th, 2017
Strategy matters. Not only for our clients, but also for our own team. Strategy is what sets the foundation of a successful partnership, project, or campaign. Part of our strategy at Strategic Communications is being included on Clutch. Clutch is a reviews platform for businesses in the IT services and traditional marketing industries. Their coverage of public relations firms has been continuously growing over the last few years, with over 1,000 companies involved. Strategic Communications recently joined their growing list, making us very proud that we’ve been able to rise to the top as a leading provider in the PR space. (more…)
Simple Guidance for Talking to the Media (Even in Tense Situations)
Wednesday, August 30th, 2017Regardless of one’s politics, it is fair to say that the current presidential administration has caused a great deal of controversy on many fronts, creating fresh headlines nearly every week. One of the most visible manifestations of this has been the attention paid to the president’s communications team. Fans of late night are no doubt aware of former press secretary Sean Spicer’s combative press conferences, Saturday Night Live’s parodies of those press conferences, and Spicer’s disdain for those parodies. Spicer’s interactions with the news media were one of the most talked about aspects of the young administration.
Then his replacement came on the job — for a total of 10 days. (more…)
This is What PR Then, and Now, Looks Like
Wednesday, August 23rd, 2017
I’ve been involved in both PR/media relations and business journalism for a number of years. So many years, in fact, that I can recall the days when I had to write copy on a typewriter without an auto-correct function. I honestly can’t even fathom how I managed to do that. Think about the work (and re-work) involved in making even simple edits to a document. You’d literally have to pull out one sheet and start from scratch. Even more mind-boggling (even for me) is that I wrote quite lengthy articles that way. (more…)
Driving Revenue Through Public Relations and Media Placement
Thursday, July 13th, 2017At a basic level, generating a profit in business revolves around a simple formula: revenues – costs = profits. In other words, the goal is to bring in more money than you spend. This is what makes the marketing function so tricky for many businesses. Marketing – if done properly – drives revenue. At the same time, marketing can be a significant part of an organization’s budget. According to a recent CMO survey, marketing can account for as much as a quarter of the overall budget for the consumer packaged goods industry, and ten percent for industries like retail wholesale and healthcare/pharmaceuticals.
So, any time you can find a way to do successful marketing on the cheap, it’s a great idea to take advantage. Using PR and free publicity to drive revenue is one of these methods, and here we examine what it takes to be successful. (more…)
It’s Tough to Avoid Negative PR These Days
Saturday, April 22nd, 2017
April has been a rough month for the airline industry. Delta—renowned for its low rate of delays and cancellations—probably saw itself as the pariah of the airline industry after “unprecedented” weather hit its main hub in the Atlanta metro and caused the cancellation of thousands of flights over the course of a few days impacting thousands of customers around the country.
But, then United stepped into the picture and a single incident with a single passenger on a single flight stole the negative publicity spotlight from a likely grateful Delta. (more…)
Lessons Learned When Newsjacking Goes Awry…
Sunday, January 1st, 2017Social media is a key marketing tool that no business should overlook. To stay relevant to your audience, this medium requires being fluid and agile while staying up to date on the latest trends, buzz and news. Unfortunately, much of the news and buzz of 2016 has been around some of the great celebrities we’ve lost, including athletes, astronauts, politicians, actors and musicians. Commenting on these tragedies is, obviously, a sensitive matter, making it especially important to exercise caution before casting messages into cyberspace. Unfortunately, too often, even big businesses who we’d assume know better, commit egregious social faux pas. (more…)
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