Posts Tagged ‘media relations’
Thursday, June 23rd, 2016
Publicity is key for any business, and while most companies probably think first about paid advertising, there’s no reason you need to spend money to get the word out about your product and service offerings. Savvy marketers are always looking for ways to get free publicity through third parties, such as news outlets or celebrities. For example, having a popular sports figure wear your company’s clothing or shoes can make your brand seem trendy and relevant. An industry publication mentioning an award or positive survey your product or service received can add credibility and a sense of value. A news story about a grand opening of a new branch of your business increases consumer awareness.
And it’s not just the fact that the publicity is free that makes third-party promotion so desirable. (more…)
Tags: Cision, gaining publicity, generating publicity, HARO, media exposure, media relations, ProftNet, public relations, strategic PR, Strategy
Posted in Content Marketing, Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, June 21st, 2016
As a strategic marketing company, we have promoted the importance of marketing for any business loudly and often. At the same time, we understand that small businesses are often operating on razor-thin margins (if they’re even in the black at all) and may not have substantial cash reserves on hand to fund an aggressive marketing campaign. Fortunately, a large war chest is by no means a necessity in successful marketing. (more…)
Tags: content management, content marketing, contributed content, contributing content, Google search, media relations, organic search, SEO, Strategy
Posted in Blogging, Content Marketing, Internet Marketing, Publishing, Strategic Communications | No Comments »
Tuesday, February 23rd, 2016
There are a lot of people, and businesses, out there hoping to get “free” media exposure. Many struggle, though, to attract attention from the reporters, editors and producers that serve as intermediaries between them and the audiences they hope to reach through PR/media relations. We frequently hear people say things like: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. (more…)
Tags: in the news, Journalism, media relations, news release, pitching the media, pr, press release, public relations
Posted in Content Marketing, Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, October 27th, 2015
The idea of hacking used to be associated almost exclusively with the computer industry. A hacker was someone who found clever or clandestine ways around computer safeguards. But more and more, hacking has acquired a broader application, associated with developing and exploiting unconventional means to accomplish a task in a variety of industries and settings. Public relations (PR) campaigns are no different. (more…)
Tags: Customer Communication, customer engagement, gaining exposure, media relations, pr, PR hack, public relations, resonating with customers
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Thursday, July 30th, 2015
by Linda Pophal
I was a public affairs director and director of corporate communications in the energy and healthcare industries; in both cases we had well-developed crisis response plans and conducted drills regularly. While helpful, the drills were really not sufficient to prepare us 100 percent for the crises that came up. These included major power outages in the energy industry, major medical incidents that brought large numbers of people to the hospital and generated widespread media attention, and employee relations issues. Surprisingly, what turned out to be our most widely covered and most contentious issue while I worked with the healthcare organization was (more…)
Tags: corporate communications, crisis communications, handling a crisis. media relations, media relations, pr
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, July 14th, 2015
by Linda Pophal
At least once a week – maybe more often – a colleague, prospect or client will say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: (more…)
Tags: Journalism, media pitch, media relations, news release, pitching the media, pr, press release, public relations, working with the media
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Thursday, June 25th, 2015
by Linda Pophal
A journalist asked me recently, “What is the one biggest PR myth that you hear over and over?” Here’s my answer:
I think the biggest myth about public relations that I continue to hear is that PR is becoming less valuable, or valued, in this social media era, and that social media will eventually take the place of PR. That sentiment, I believe, is patently untrue. In fact, I think the situation is exactly the opposite. (more…)
Tags: integrated marketing communications, media relations, online communication, pr, public relations
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, September 16th, 2014
As someone who grew up shy and still has a strong aversion to “cold calling,” I was heartened to see the results of a recent Muck Rack poll of journalists regarding their preferred methods of contact. The good news?
(more…)
Tags: getting media coverage, Journalism, journalists, media exposure, media relations, pr, public relations
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, July 1st, 2014
Nielsen recently released a report, commissioned by inPowered which indicated that content marketing (the current, go-to communication tool for many B2B and B2C marketers) is actually 88 percent less effective than public relations (PR).
The news has the communication community abuzz online with conversations taking place in many of the social media groups I follow. Many are expressing shock, some disagreement, over the results.
But, when you think about it, it’s really just common sense.
(more…)
Tags: Advertising, content marketing, influencing the media, Journalism, Marketing, media, media relations, pr
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Media Relations/PR, PR and Media Relations, Strategic Communications | No Comments »
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