Posts Tagged ‘media relations’
Wednesday, August 30th, 2017
Regardless of one’s politics, it is fair to say that the current presidential administration has caused a great deal of controversy on many fronts, creating fresh headlines nearly every week. One of the most visible manifestations of this has been the attention paid to the president’s communications team. Fans of late night are no doubt aware of former press secretary Sean Spicer’s combative press conferences, Saturday Night Live’s parodies of those press conferences, and Spicer’s disdain for those parodies. Spicer’s interactions with the news media were one of the most talked about aspects of the young administration.
Then his replacement came on the job — for a total of 10 days. (more…)
Tags: crisis communications, media relations, pr, President Trump, press corp, Scaramucci, Spicer, Trump administration
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Wednesday, August 23rd, 2017
I’ve been involved in both PR/media relations and business journalism for a number of years. So many years, in fact, that I can recall the days when I had to write copy on a typewriter without an auto-correct function. I honestly can’t even fathom how I managed to do that. Think about the work (and re-work) involved in making even simple edits to a document. You’d literally have to pull out one sheet and start from scratch. Even more mind-boggling (even for me) is that I wrote quite lengthy articles that way. (more…)
Tags: Beloit College Mindset List, digital media, gatekeepers, media, media outlets, media relations, pr
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Thursday, July 13th, 2017
At a basic level, generating a profit in business revolves around a simple formula: revenues – costs = profits. In other words, the goal is to bring in more money than you spend. This is what makes the marketing function so tricky for many businesses. Marketing – if done properly – drives revenue. At the same time, marketing can be a significant part of an organization’s budget. According to a recent CMO survey, marketing can account for as much as a quarter of the overall budget for the consumer packaged goods industry, and ten percent for industries like retail wholesale and healthcare/pharmaceuticals.
So, any time you can find a way to do successful marketing on the cheap, it’s a great idea to take advantage. Using PR and free publicity to drive revenue is one of these methods, and here we examine what it takes to be successful. (more…)
Tags: effective public relations, getting media coverage, HARO, media relations, pr, ProfNet, public relations
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Saturday, April 22nd, 2017
April has been a rough month for the airline industry. Delta—renowned for its low rate of delays and cancellations—probably saw itself as the pariah of the airline industry after “unprecedented” weather hit its main hub in the Atlanta metro and caused the cancellation of thousands of flights over the course of a few days impacting thousands of customers around the country.
But, then United stepped into the picture and a single incident with a single passenger on a single flight stole the negative publicity spotlight from a likely grateful Delta. (more…)
Tags: airline industry, American Airlines, Delta, digital age, media relations, pr, United Airlines, video
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Sunday, January 1st, 2017
Social media is a key marketing tool that no business should overlook. To stay relevant to your audience, this medium requires being fluid and agile while staying up to date on the latest trends, buzz and news. Unfortunately, much of the news and buzz of 2016 has been around some of the great celebrities we’ve lost, including athletes, astronauts, politicians, actors and musicians. Commenting on these tragedies is, obviously, a sensitive matter, making it especially important to exercise caution before casting messages into cyberspace. Unfortunately, too often, even big businesses who we’d assume know better, commit egregious social faux pas. (more…)
Tags: media relations, newsjacking, pr, Social Media, social media missteps
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Thursday, December 1st, 2016
A fundamental principle i
n the world of marketing is that an organization does not control its brand. This may seem counterintuitive at first, but the truth is that the market, your current and potential customers, and consumers define your brand. You can try to influence your brand through your marketing communication efforts but, ultimately, no business can fully control the perceptions of the masses.
This is a lesson that athletic shoe company New Balance recently learned — and is still learning — the hard way. (more…)
Tags: brand audit, Brand Management, branding, managing the brand, media relations, New Balance, public relations
Posted in Marketing and Branding | No Comments »
Tuesday, November 29th, 2016
We’ve all heard the old adage “there’s no such thing as bad publicity.” The rationale for this is that even if the portrayal of your brand or organization is negative, you’re sti
ll getting your name out there. But let’s be realistic. Nobody wants negative publicity. Even if it does mean getting your name out there, it really can be quite bad.
There’s no magic bullet to make bad publicity simply go away once it happens. Still, there is a simple formula to deal with negative publicity. (more…)
Tags: crisis communications, dealing with negative publicity, media relations, negative publicity, working with the media
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, November 1st, 2016
Marketers are often on the lookout for opportunities for free publicity, and why not? Marketing can be expensive, and it’s hard to beat free when it comes to getting bang for your buck. While some businesses have found success in outlandish publicity stunts, we certainly don’t recommend such a dramatic approach, especially for those working in more conservative industries—e.g. healthcare, financial services, etc., where so much of the organization’s focus relies on promoting an image of safety and responsibility. However, that doesn’t mean that there aren’t still opportunities for free or inexpensive publicity, even in super conservative organizations. Here are a few tips we and our clients have had steady success with: (more…)
Tags: getting media attention, getting media coverage, HARO, media relations, pr, ProfNet
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, September 20th, 2016
At Strategic Communications, we are firm believers in the value of social media and online publicity for a business. It’s a huge part of what we do and what we advise our clients to do. But, while the impact of social media on a business is overwhelmingly positive, there are occasionally situations that have the potential to be extremely damaging to a company’s reputation and livelihood. We’re talking, of course, about the dreaded social media crisis. (more…)
Tags: Community Relations, crisis management, managing crises online, media relations, public relations, Social Media, social media and crisis management
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, August 23rd, 2016
David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)
Tags: Advertising, content curation, David Meerman Scott, digital marketing, Journalism, Marketing, media relations, newsjacking, online marketing, SEO, Social Media
Posted in Content Marketing, Marketing and Branding, Publishing | No Comments »
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