Posts Tagged ‘copywriting’
Tuesday, January 5th, 2021
It can be extremely expensive to feed the constant demand for content from a wide range of audiences. Content marketing has become a major industry in the 21st century, with companies of all types and sizes working hard to produce content to help them distinguish themselves from competitors as they attract and engage audiences that can represent potential customers.
The costs of content creation can be positively affected, though, if companies work strategically to repurpose content in various ways. The mantra of any efficiency-oriented content creator or team should be “Create once, use many times.” Why let valuable content become buried as new content is created? Here we take a look at some practical advice from content creators who have learned to make the most of what they create. (more…)
Tags: business journalism, Chief Content Officer, content, content management, content marketing, copywriting, creating content, digital marketing, repurposing content
Posted in Content Marketing | No Comments »
Tuesday, October 6th, 2020
Despite ongoing changes to Google algorithms as well as the ways consumers are seeking information (increasingly via voice and through mobile devices), many organizations continue to fret over SEO to the point that the copy they ultimately publish is bland, peppered with overused catchphrases, and easy to overlook.
(more…)
Tags: content marketing, copywriting, effective content marketing, search engine optimization, SEO, strategic content marketing, writing content that converts
Posted in Content Marketing | No Comments »
Monday, March 16th, 2020
by Linda Pophal
I have a love/hate relationship with search engine optimization (SEO). I understand SEO. I very often use the concepts in my own writing—and often use the concepts in writing for clients. Sometimes, though, and probably because I was a writer long before SEO was even “a thing,” I balk at what can seem at times to be a misguided focus—a singular focus—on SEO to the exception of everything else. (more…)
Tags: content marketing, copywriting, search engine optimization, SEO, SEO writing, slave to SEO, writing copy, writing for bots
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, December 24th, 2019
Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)
Tags: content marketing, copywriting, copywriting tips, writing ad copy, writing copy
Posted in Content Marketing, Marketing and Branding | No Comments »
Tuesday, October 1st, 2019
by Linda Pophal
Strategic Communications has been working with clients for a number of years now (since 2008). We’ve helped dozens of clients establish themselves as thought leaders and/or drive traffic to their websites to generate leads and drive conversions. Long before then (I won’t even say how long because it scares me!), I was writing features for business and professional trade publications and spent a number of years as a copywriter, writing marketing copy as part of my full-time job.
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Tags: blog writing, brochure writing, content marketing, copywriting, Direct Marketing, feature writing, sales writing, web content writing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, August 15th, 2019
If you’re ever created content for any purpose, chances are you’ve encountered a dabbler. A dabbler is someone who, when asked to review copy (or who is responsible for reviewing copy because of their position), suffers from severe scope creep. They just can’t stop themselves from offering far more, and far more detailed, input than what was expected.
Dabblers like to dabble. It’s what they do. Unfortunately, what they do can create a lot of headaches, and much rework and added expense, for those in the business of producing and publishing content of any kind. (more…)
Tags: content marketing, content review, content review process, copyediting, copywriting, proofreading, writing copy
Posted in Content Marketing, Publishing | No Comments »
Thursday, October 18th, 2018
Marketers have a wide range of channels available to them in their efforts to reach potential customers. While some are general – i.e., TV commercials, billboards, radio ads – others are much more targeted and focused. Before the days of email, direct-mail marketing, in which a marketer mails marketing materials directly to a specifically identified group of recipients, was a great way to target likely customers, and it still is. But advances in technology mean that we can take this kind of marketing to the next level through email marketing. (more…)
Tags: best practices in email marketing, content marketing, copywriting, digital marketing, direct mail marketing, Direct Marketing, email marketing
Posted in Analytics, Content Marketing, Internet Marketing, Marketing Communication | No Comments »
Tuesday, October 16th, 2018
In the newspaper business, the above-the-fold headline is a crucial aspect of grabbing a potential reader’s attention and enticing them to pick up the paper and read on. The same is true of online headlines – the hyperlinks that come up in a list when you search for something in a search engine. In addition to page ranking, an enticing headline is an important way to drive traffic to your site. Here are some tips for generating great headlines. (more…)
Tags: Advertising, copywriting, effective headlines, headlines, WIIFM, writing compelling copy, writing effective copy
Posted in Content Marketing, Marketing and Branding | No Comments »
Monday, July 16th, 2018
Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your website, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)
Tags: advertising copy, blog, blogging, copy writing, copywriting, freelance writing, writing blog copy, writing copy
Posted in Blogging, Content Marketing, Marketing Communication | No Comments »
Thursday, January 19th, 2017
By now, most business owners and business professionals have accepted the value that social media can have in helping to raise awareness, create preference and drive traffic to websites and to brick-and-mortar establishments. But, unfortunately, not all are communicating effectively through these channels.
We often see two common missteps, which we try to advise clients against doing: (more…)
Tags: B2B marketing, B2C marketing, Brand Management, business communication, copywriting, Customer Communication, Marketing, writing effective copy
Posted in Content Marketing, Healthcare Communication and Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
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