Archive for the ‘Journalism’ Category
Tuesday, April 28th, 2020
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:
Emu Today & Tomorrow, a magazine for emu farmers
Twins, a magazine for parents of multiples, which launched in 1984
Spudman, a publication for potato farmers
The Chimney Sweep News, serving a decidedly niche market of chimney sweepers as the name suggests
These and other publications are finding success by casting a narrow net to appeal to smaller, more exclusive market segments. Publishers can draw inspiration and insight from the retail sector.
(more…)
Tags: content creation, content marketing, mass publishing, niche publishing, publishing, reaching target audiences, writing content
Posted in Blogging, Content Marketing, Journalism, Publishing | No Comments »
Thursday, March 12th, 2020
by Linda Pophal
Having worked for organizations and their senior leaders and spokespeople for a number of years as director of corporate communications and marketing in various fields I’ve long been familiar—and quite comfortable—with the concept of ghostwriting. Ghostwriters write content for others. That content might be in the form of a speech, a presentation, an email, an article, a letter to the editor, a book-length manuscript, or a wide range of other applications. (more…)
Tags: content marketing, contributed content, ghostwriting, thought leadership, writing
Posted in Content Marketing, Influencer Marketing, Journalism | No Comments »
Thursday, May 11th, 2017
In 2006, Sacha Baron Cohen’s Borat character burst onto the big screen and became a huge success in the United States. Borat – a scruffy, socially awkward “journalist,” ostensibly from the Central Asian nation of Kazakhstan – took a cross-country trip through the United States, mostly in the South, and interacted with and interviewed numerous unwitting participants who became fodder for Baron Cohen’s movie.
While Borat had been a staple of Baron Cohen’s Da Ali G show for years, the 2006 film marked the first time many Americans had been exposed to the character. From college students and driving instructors to rodeos and local news stations, many Americans were fooled into believing they were being interviewed for a cultural program for consumption in Kazakhstan, something that would not be seen in the United States.
Hilarity, embarrassment and lawsuits followed. (more…)
Tags: fact checking, fake news, Journalism, media, news
Posted in Journalism, Media Relations/PR, PR and Media Relations, Publishing | No Comments »
Tuesday, September 13th, 2016
Staying informed is key for any business or profession, and marketing is no different. As marketing consultants, we use a variety of sources of information to stay on top of current trends. Magazines (online and in print) offer both a reader-friendly format and insights on trending topics within the industry. Below are some sources we’ve found particularly worthwhile. (more…)
Tags: Chief Content Officer, CMI, EContent Magazine, Fast Company, Harvard Business Review (HBR), Joe Pulizzi, marketing expertise, marketing publications, Quirk's
Posted in Business Development, Innovation, Journalism, Marketing and Branding, Publishing | No Comments »
Tuesday, August 23rd, 2016
David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)
Tags: Advertising, content curation, David Meerman Scott, digital marketing, Marketing, media relations, newsjacking, online marketing, SEO, Social Media
Posted in Content Marketing, Journalism, Marketing and Branding, Publishing | No Comments »
Tuesday, February 23rd, 2016
There are a lot of people, and businesses, out there hoping to get “free” media exposure. Many struggle, though, to attract attention from the reporters, editors and producers that serve as intermediaries between them and the audiences they hope to reach through PR/media relations. We frequently hear people say things like: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. (more…)
Tags: in the news, media relations, news release, pitching the media, pr, press release, public relations
Posted in Content Marketing, Journalism, Media Relations/PR, PR and Media Relations | No Comments »
Wednesday, August 12th, 2015
The world suddenly seems to have a voracious appetite for content as online marketers compete with each other in an attempt to capture the eyeballs and eardrums of current and potential customers. Not just any content, but high-quality, unique and relevant content.
It wasn’t always this way. The bottom kind of fell out of the writing industry back in 2008 as the recession hit full force. Media outlets were laying people off in droves, or closing entirely, and the demand for freelancers was rapidly diminishing. I know because I had been a freelancer for a number of years. Even while employed full-time, I made a very nice “extra income” from writing for a variety of trade and professional publications.
It was this extra income that I felt would help provide me with a cushion when I launched Strategic Communications in 2008. But I was wrong.
(more…)
Tags: content marketing, demand for writers, freelance writing, Google algorithms, Google search, Journalism, search marketing, SEO
Posted in Blogging, Client Relations, Content Marketing, Healthcare Communication and Marketing, Internet Marketing, Journalism, Publishing | No Comments »
Tuesday, July 14th, 2015
by Linda Pophal
At least once a week – maybe more often – a colleague, prospect or client will say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: (more…)
Tags: media pitch, media relations, news release, pitching the media, pr, press release, public relations, working with the media
Posted in Journalism, Media Relations/PR, PR and Media Relations | No Comments »
Thursday, June 5th, 2014
After all of your hard work to interest an appropriate media channel (one that reaches your desired target audience) in a story about you or your business pays off, the work is just beginning! It may be hard to believe, but getting the interview is often the easy part — doing a good job during your interactions with the reporter is the really tough part. It’s what determines whether or not your name and information will ever see the light of day.
When we conduct media training, here are the general tips we share: (more…)
Tags: getting media coverage, getting publicity, media interviews, media relations, pr, publicity, working with reporters
Posted in Journalism, Media Relations/PR, PR and Media Relations | No Comments »
Friday, March 14th, 2014
There are big opportunities these days in content marketing. All kinds of organizations, from traditional publishers and media outlets to businesses hoping to gain online traction through organic search are looking for quality content. That means big opportunities for content creators of all kinds. It also means big opportunities for businesses and individuals hoping to get media coverage for themselves and their products and services.
Why? (more…)
Tags: content management, content marketing, contributed content, Journalism, media relations, pr, writing
Posted in Business Development, Content Marketing, Journalism, Marketing and Branding, Media Relations/PR, Publishing | No Comments »
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