Archive for the ‘Journalism’ Category

The Yin and Yang of Finding–or Being–an Online Expert. Beyond Smoke and Mirrors.

Wednesday, November 27th, 2013

In the “old days” finding experts was largely limited to identifying them through academic circles or highly regarded trade and professional publications. Experts were, in essence, “vetted” and those seeking their input could rely upon their veracity, authority and credentials. But, things have changed. Today, quite literally, anyone can be positioned as an “expert”–whether they really are or not. This has become possible because of the World Wide Web and a plethora of online communication channels, including web sites, social media, blogs, etc. This is both a good and a bad thing. Interestingly, it is both good and bad for experts and non-experts. Here’s why:

(more…)

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PR Pro Thinks Blog Posts are the New Press Release — But, What do Journalists Think?

Thursday, November 21st, 2013

I read an interesting blog post today from Arik Hanson’s blog “Communications Conversations” titled News releases or blog posts: What is the future of media relations? In it, he suggests that companies and individuals hoping to gain attention through the media should give up on the outmoded use of traditional news releases in favor of blogs. Blogs, he says, offer many benefits including: (more…)

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Introducing Something New? How To Generate News!

Friday, May 3rd, 2013

Whether you’re opening a new business, launching a new product, hiring a new employee, writing a book, creating a blog, etc., etc., etc., there are a number of activities that your business might engage in that you feel should generate news. Problem is, there is often a gap (or seems to be) between what you think is newsworthy and what the new media think.

The good news is that even very small organizations can generate media exposure. They need, though, to follow some general guidelines. (more…)

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Decline of News Media Industry May Hold Opportunities For You: Here’s Why

Wednesday, March 20th, 2013

Pew’s recently released analysis of the state of the news media appears, upon first analysis, to be nothing but dismal. The report indicates that newspaper newsroom cutbacks left the industry down 30 percent since its peak in 2000–actually below 40,000 full-time employees for the first time since 1978! Instead of news as we know it, most of these “news” outlets are focused on reporting sports, weather and traffic. Even CNN’s news packages are down nearly half according to the report.

But, for businesses, business professionals and would-be thought leaders there’s a silver lining here.  (more…)

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“How Can I Get the Media to Cover My Business?”

Thursday, March 14th, 2013

As I interact with business professionals at networking events, or through prospect or client meetings, a question that frequently comes up is: “How can I get the media to cover my business?” The way this question is framed often provides me with some indication of why the business or individual is struggling to get the coverage they’re hoping for. It’s an “inside out” question. It’s focused on (more…)

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Is The News Release — aka Press Release — Dead?

Tuesday, March 12th, 2013

There was a long, lengthy and actually quite interesting (for communication nerds like me, anyway…) discussion in a LinkedIn group recently about the proper terminology for a commonly used communication tool designed to generate interest from the media — is it a “press” release, a “news” release, a “media” release or something else? Truth be told, it probably doesn’t matter what we call it — what really matters, pointed out the pragmatists in the group — is whether or not the desired results are achieved. And that created an entirely separate discussion! Regardless of what you call it, is the practice of sending out self-proclaiming statements via “snail” mail or, now, email, a thing of the past? Are there better, more effective, means of generating media attention? The answer–yes, and no… (more…)

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Looking for PR/media coverage? Some do’s and don’ts.

Tuesday, December 18th, 2012

Like many writers/PR people, I have been fortunate to have experience in both worlds. As a freelance writer for a number of years I often turn to PR professionals and publicists for assistance in finding sources. And I learn a lot from them about what works and what doesn’t in terms of providing journalists (me, in this case) with useful information. I use the things I learn with my “freelancer writer hat” on when I’m attempting to generate PR/media coverage for my business or my clients.

I’ve learned a lot from the bad examples I see from over-zealous, inexperienced and annoying PR people or “experts.” (more…)

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Can You Believe Anything You Read?

Tuesday, November 13th, 2012

I just finished reading Blur: How to Know What’s True in the Age of Information Overload  and thoroughly enjoyed it. It’s a topic that I’ve often pondered as I’ve watched the shift from traditional news coverage to the rapid expansion of information sources that allow literally anyone to have a “voice.” But how can we as consumers–or as journalists, which is a hat I often wear–separate fact from fiction from self-promotion.

The book offers some very in-depth insights and examples which I found fascinating–and helpful. In brief, the authors outline a process that involves asking the following questions: (more…)

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Will Ebooks Replace Traditional? I Don’t Think So.

Friday, June 8th, 2012

My husband bought me a Kindle when they were originally released several years ago now. As an avid reader and book lover it wasn’t a product I would have thought that I would want, use or like–but I was wrong. I’ve found the Kindle to have a multitude of benefits, most notably as a tool when traveling. My Kindle (and now my Android which has a Kindle app) cuts down significantly on luggage weight! I also like being able to get access to information immediately. When I hear of a book I’m interested in, I can simply buy and download it. No need to find, travel to or spend time at a bookstore.

On the other hand, I’ve also found over time that (more…)

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How Social Media is Changing Advertising and PR

Monday, June 4th, 2012

In the “old days” there was advertising and there was PR. Advertising was communication that we created about ourselves and we paid for. PR was communication that we earned through creating relationships and clever pitches to the media gatekeepers who would then share information about us on our behalf. Social media represents a new communication option that has had, and will continue to have, a marked impact on both advertising and PR. (more…)

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