Archive for the ‘Strategic Communications’ Category
Tuesday, December 8th, 2015
Email marketing is still a staple of any digital marketer’s repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical. For those in the know, email marketing is far from being a dying breed, despite the proliferation of other online and mobile options. (more…)
Tags: B2B content marketing, B2B marketing, Brand Management, content management, content marketing, marketing automation, SEO, Social Media, strategic communications, targeting
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Mobile, Strategic Communications | No Comments »
Tuesday, December 1st, 2015
Content Marketing Institute’s 2015 “Small Business Marketing Trends-North America” study, sponsored by Copyblogger Media’s Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy. (more…)
Tags: B2B content marketing, B2B marketing, Brand Management, content marketing, Marketing, marketing strategy, online communications, SEO, Social Media, strategic communications
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Thursday, October 1st, 2015
Have you ever been in a situation where you were asked to give your opinion about a marketing piece of some kind: an advertisement, brochure, website, etc.? This is a relatively common question when interviewing for a marketing position or when pitching your services to a potential business client, so chances are you have. What has your response been? (more…)
Tags: content marketing, online marketing, Social Media, strategic communications, strategic marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, September 29th, 2015
When Twitter first hit the social media scene, it seemed implausible or even inconceivable to many that 140 characters could provide any real value to social media marketing efforts, yet this application has emerged as one of the giants in the field. So popular, in fact, that it’s a daunting task to keep track of all of the activity on Twitter. There’s almost too much information. Some organizations (more…)
Tags: content management, content marketing, managing online content, managing social media, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Monday, September 21st, 2015
by Linda Pophal
As more and more businesses engage in content marketing, studies show that implied endorsements from third-party experts hold more weight with buyers than what companies say about themselves. That makes logical sense. Think about how you are influenced to buy new products, try a new restaurant, etc. Will you be most influenced by their advertisements, social media posts and other self-promotions, or by what others say about them? The latter is likely to be true. (more…)
Tags: Advertising, consumer reviews, content marketing, Customer Communication, recommendations, referrals, third party endorsements, word of mouth
Posted in Business Development, Content Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, September 8th, 2015
Savvy business owners and marketing professionals are always looking for ways to deepen their connection with existing customers and attract new clientele. In the age of content, newsletters and e-letters are great ways to connect with an audience and good tools for small-to-medium-sized businesses (SMBs) to use for customer engagement.
The key—as with any kind of online communication—is to (more…)
Tags: audience engagement, content marketing, Customer Communication, customer engagement, marketing communications, Social Media
Posted in Business Development, Client Relations, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Publishing, Small Business Strategy, Strategic Communications | No Comments »
Friday, September 4th, 2015
In an industry like marketing that’s driven by having its finger on the pulse of cultural trends and attitudes, a major fear is becoming stale, outdated or thought of as “yesterday’s news.” At the same time, there’s a very real danger in being too quick to move away from the tried and true, especially in established businesses and industries. So, with the obvious need to strike some sort of balance, the clear question becomes, “How often should I update my marketing plan?” (more…)
Tags: Marketing, marketing measurement, marketing plan outcomes, marketing planning, marketing plans, strategic marketing, Strategic Planning, Strategy
Posted in Competition, Marketing and Branding, Marketing Measurement, Small Business Strategy, Strategic Communications | No Comments »
Thursday, August 27th, 2015
by Linda Pophal
So, you’re in the market for a strategic marketing professional. You’ve screened hundreds of applicants, and it’s down to the handful you’ve picked to invite in for interviews. But this is an inherently creative position, and cookie-cutter interview questions about an applicant’s past experience or about their evaluation of their own qualifications might not give you enough insight to pick the right man or woman for the job. (more…)
Tags: advertising strategy, brand strategy, marketing strategy, Strategic Planning, Strategy, tactics
Posted in Marketing and Branding, Marketing Measurement, Strategic Communications | No Comments »
Thursday, July 2nd, 2015
We work with companies and individuals in the business-to-business (B2B) space on content marketing planning and implementation, including the use of social media. The greatest challenge—and opportunity—for companies of any kind is generating content that is going to be valued by their audience. That often means thinking, as we like to say, “from the outside in.”
(more…)
Tags: blogging, content marketing, Customer Communication, customer engagement, Social Media
Posted in Blogging, Business Development, Content Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
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