Archive for the ‘Strategic Communications’ Category
Tuesday, June 21st, 2016
As a strategic marketing company, we have promoted the importance of marketing for any business loudly and often. At the same time, we understand that small businesses are often operating on razor-thin margins (if they’re even in the black at all) and may not have substantial cash reserves on hand to fund an aggressive marketing campaign. Fortunately, a large war chest is by no means a necessity in successful marketing. (more…)
Tags: content management, content marketing, contributed content, contributing content, Google search, media relations, organic search, SEO, Strategy
Posted in Blogging, Content Marketing, Internet Marketing, Publishing, Strategic Communications | No Comments »
Saturday, June 18th, 2016
What do your Facebook page, your primary business website, your Twitter feed and your direct mailing materials have in common? Hopefully it’s a lot of things, and not just the fact that they are part of your content marketing and branding strategies. Although these are all different media, it’s important to make sure that your branding standards are both consistent across all social channels, and in alignment with your corporate website and overall branding guidelines. (more…)
Tags: aligning your brand, brand alignment, Brand Management, social media branding, strategic marketing, Strategy
Posted in Content Marketing, Marketing and Branding, Strategic Communications | No Comments »
Tuesday, April 26th, 2016
Native ads—ads that reside seamlessly within content, giving the appearance of editorial material—have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the next new thing that will enable them to cut through the clutter to deliver an experience that not only will be different, but also will resonate with their audiences and, ultimately, drive sales. At least that’s the goal. (more…)
Tags: Advertising, content marketing, corporate communications, digital, digital advertising, MARCOM, native advertising, online marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Strategic Communications | No Comments »
Thursday, April 14th, 2016
The Content Marketing Institute’s (CMI) 2015 reports on B2B and B2C (business-to-consumer) content marketing trends reveal some important disconnects among demand, effectiveness, and satisfaction with results. For instance, while 86% of B2B respondents indicate that they are using content marketing, only 38% say that their efforts are effective. While 83% say they have a content marketing strategy, only 35% have a documented strategy. That’s a problem. (more…)
Tags: CMI, content marketing, Content Marketing Institute, Joe Pulizzi, MARCOM, marketing communications, strategic communications, Strategy
Posted in Content Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, March 8th, 2016
At Strategic Communications, blogging is a big part of what we do, both for ourselves and for our clients. A robust, well-managed blog is a key element of any content creation strategy. As we’ve discussed in the past, quality content is a must when driving traffic to your site. Blogs are a great vehicle for this.
Obviously, part of implementing an effective blogging strategy require developing quality content for the blog. Assuming you’ve got quality content, your blog posts can serve as a great starting point for repurposing content across a variety of channels. Here are some of the things that we do to leverage the value of our, and our clients’ blog content: (more…)
Tags: blogging best practices, content management, content marketing, ebooks, LinkedIn Pulse, Marketing, podcasting, repurposing content, small business blogging, Social Media, video, whitepapers
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, January 12th, 2016
In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)
Tags: direct mail, direct mail marketing, Direct Marketing, email marketing, Marketing, online marketing, traditional direct mail, traditional marketing
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | 2 Comments »
Tuesday, January 5th, 2016
As we move into the year 2016, it’s a good opportunity to take a look at some of the potential marketing trends for the coming year. What do marketers and small business owners need to anticipate in order to hit the ground running this year?
Here are some trends we see for 2016: (more…)
Tags: content marketing, cross-platform engagement, Marketing, marketing trends, podcasting, showrooming, small business marketing, virtual reality, webrooming
Posted in Content Marketing, Marketing and Branding, Marketing Communication, Small Business Strategy, Strategic Communications | No Comments »
Tuesday, December 22nd, 2015
Nobody would dispute that “content is king” in the 21st century. Marketers are scrambling to create, distribute, and repurpose content in ways that resonate with their audiences. Demand for original content has likely never been higher and continues to climb. That’s good news for the agencies and freelancers who are positioned to provide quality content; their numbers are growing exponentially.
That can be both a good and a bad thing for the companies that need unique, high-quality content to feed consumer demand and stand out from the competition. (more…)
Tags: content creators, content marketing, content marketing agencies, content marketing vendors, freelancers, hiring freelancers, SEO, Social Media
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Marketing Measurement, Strategic Communications, Web Sites | No Comments »
Thursday, December 10th, 2015
According to a recent article in Harvard Business Review, freelancers represent 34 percent of the American workforce. This includes more than fourteen million so-called “moonlighters” who have full-time jobs but use freelancing to supplement their incomes. The good news about this data for freelancers is that there are a lot of opportunities for freelance work. The downside is that there is plenty of competition as well. (more…)
Tags: contractors, Employee Communication, freelancers, hiring contractors, hiring freelancers, subject-matter experise
Posted in Career Advice, Content Marketing, Small Business Strategy, Strategic Communications | No Comments »