Posts Tagged ‘recommendations’

The Role of Contributed Content in Your Marketing Mix

Monday, September 21st, 2015

by Linda Pophal

As more and more businesses engage in content marketing, studies show that implied endorsements from third-party experts hold more weight with buyers than what companies say about themselves. That makes logical sense. Think about how you are influenced to buy new products, try a new restaurant, etc. Will you be most influenced by their advertisements, social media posts and other self-promotions, or by what others say about them? The latter is likely to be true. (more…)

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What You Need to Teach Your Employees About Customer Service

Tuesday, April 8th, 2014

The best product or service in the world won’t be well received by customers if it is delivered poorly. Businesses of any kind and any size — whether virtual or bricks and mortar — must deliver exceptional customer service to compete effectively in what has become an increasingly competitive business environment. With businesses able to sell their goods literally around the world, your field of competitors has increased exponentially.

That means that you need to ensure that your employees are prepared to

(more…)

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