Posts Tagged ‘third party endorsements’

The Role of Contributed Content in Your Marketing Mix

Monday, September 21st, 2015

by Linda Pophal

As more and more businesses engage in content marketing, studies show that implied endorsements from third-party experts hold more weight with buyers than what companies say about themselves. That makes logical sense. Think about how you are influenced to buy new products, try a new restaurant, etc. Will you be most influenced by their advertisements, social media posts and other self-promotions, or by what others say about them? The latter is likely to be true. (more…)

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