Posts Tagged ‘product development’

The New Echo Illustrates a More Reliable Way to Do Market Research

Friday, July 30th, 2021

I recently saw an interesting promotion on Amazon for the 4th generation Echo Dot. It’s a round version being offered in three Diane von Furstenberg designs. The “special price” being offered is $59.99 which will go up to $69.99 after August 13. Not so unusual, but there’s an interesting twist to this offer. (more…)

Engaging Customers in Real-Time Product and Service Development

Wednesday, November 26th, 2014

Traditional forms of marketing often pose a challenge for businesses in that they are often necessarily reactionary. Generally, marketers can’t determine customers’ satisfaction with a product or service until it’s already been created and introduced. By that time, it may be too late. (more…)