Posts Tagged ‘market disruption’

Forget Disruptive Innovation: How NON-disruptive Innovation Can Help You Expand Your Market

Monday, May 27th, 2019

Many of us are familiar with the concept of disruptive innovation: a new product or service enters the market and overthrows established competitors by fundamentally changing the paradigm. Common examples include the advent of the automobile, the personal computer,  or direct streaming services. But, do we really need to be disruptively innovative? (more…)

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