Posts Tagged ‘content management’
Tuesday, March 8th, 2016
At Strategic Communications, blogging is a big part of what we do, both for ourselves and for our clients. A robust, well-managed blog is a key element of any content creation strategy. As we’ve discussed in the past, quality content is a must when driving traffic to your site. Blogs are a great vehicle for this.
Obviously, part of implementing an effective blogging strategy require developing quality content for the blog. Assuming you’ve got quality content, your blog posts can serve as a great starting point for repurposing content across a variety of channels. Here are some of the things that we do to leverage the value of our, and our clients’ blog content: (more…)
Tags: blogging best practices, content management, content marketing, ebooks, LinkedIn Pulse, Marketing, podcasting, repurposing content, small business blogging, Social Media, video, whitepapers
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Thursday, January 28th, 2016
In a recent blog post we discussed the great potential inherent in the oft-overlooked marketing strategy of direct mail. We discussed how direct mail has a more personal feeling and how it can grab the recipient’s attention more effectively than an email, which may be ignored or filtered into junk mail or spam folders. Hopefully we converted some skeptics.
Now we’d like to take a deeper dive to look at specific tips and tricks for making direct mailing campaigns work for your organization, something covered in greater depth in our book “Direct Mail in the Digital Age.” (more…)
Tags: content management, Customer Communication, digital marketing, direct mail marketing, Direct Marketing, online marketing
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, January 14th, 2016
In the digital age, so much of your marketing success depends on your online presence. Just as you wouldn’t run a shoddy, run-down brick and mortar store, you simply can’t have a tacky-looking website. By the same token, you need to give potential customers a reason to come to your site. Gas stations operate on razor-thin margins on gasoline to get customers into their convenience stores — the real moneymakers. Similarly, many business websites use a content-rich, regularly-updated blog with appeal to their target audience to drive traffic to their site. And just because you aren’t a digital marketing expert, doesn’t mean you can’t put together a great blog your audience will be drawn to. (more…)
Tags: blog posts, bloggers, blogging, content management, content marketing, Customer Communication, freelancer writing, online communication
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, December 8th, 2015
Email marketing is still a staple of any digital marketer’s repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical. For those in the know, email marketing is far from being a dying breed, despite the proliferation of other online and mobile options. (more…)
Tags: B2B content marketing, B2B marketing, Brand Management, content management, content marketing, marketing automation, SEO, Social Media, strategic communications, targeting
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Mobile, Strategic Communications | No Comments »
Tuesday, November 24th, 2015
About 10 years ago, in June 2005, Apple began supporting podcasts through iTunes and the rest, as they say, is history. The popularity of podcasts has ebbed and flowed since then-most recently flowing as popular programs like Serial, NPRs Fresh Air and the TED Radio Hour attracting masses of listeners on a regular basis. Marketers haven’t been immune to the trend. (more…)
Tags: Brand Management, content management, content marketing, podcasting, podcasts, storytelling, Technology
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Mobile | No Comments »
Thursday, November 19th, 2015
Over the past few years, both B2B (business-to-business) and B2C (business-to-consumer) content marketing has exploded, driven by multiple changes to Google’s algorithms, which now reward unique, original, high-quality content. Marketers everywhere, in businesses large and small, are scrambling not only to find or create high-quality content, but to distribute that content in strategic ways aligned with their brand and designed to generate real, and measurable, results. (more…)
Tags: B2B marketing, B2C marketing, content management, content marketing, internet marketing, online marketing
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, November 17th, 2015
Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month.
That fact hasn’t missed the attention of CMOs around the country. (more…)
Tags: B2B marketing, content management, content marketing, mobile marketing, online marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Mobile | No Comments »
Wednesday, November 11th, 2015
In today’s marketing environment, content is king. Content is what drives potential customers to your website and gets them to know your brand and what your organization has to offer. Often, potential customers are first and foremost content consumers. They don’t care about your products or services, but if you have something interesting to show or tell them, they might keep returning to your site and getting to know your brand in the process.
But content marketing isn’t easy, and there are many pitfalls. (more…)
Tags: blog, blogging, blogging best practices, content management, content marketing, marketing pitfalls, sharing content, Social Media
Posted in Content Marketing | No Comments »
Tuesday, September 29th, 2015
When Twitter first hit the social media scene, it seemed implausible or even inconceivable to many that 140 characters could provide any real value to social media marketing efforts, yet this application has emerged as one of the giants in the field. So popular, in fact, that it’s a daunting task to keep track of all of the activity on Twitter. There’s almost too much information. Some organizations (more…)
Tags: content management, content marketing, managing online content, managing social media, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Thursday, May 7th, 2015
MadMen is a popular television program, now in its final season. It’s served to highlight one of our favorite professions—advertising. The program is instructive, both from a societal standpoint (the 50’s and 60’s are, thankfully, behind us…) and from a marketing standpoint. Despite the fact that we now have a wide range of new communication options to choose from as we attempt to connect with our audiences, the fact of the matter is that (more…)
Tags: 21st century marketing, content management, content marketing, strategic marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
