July 27th, 2023
Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. Companies clearly need to generate a constant flow of high-quality, relevant, current content, but continually creating and updating content can take a toll and drive up costs. And finding a qualified staff that can keep up with the demand isn’t so easy these days.
The solution for a lot of companies today is Read the rest of this entry »
Tags: content inventory, content marketing, publishing, repurposing content, reusing content, Social Media, social media posts
Posted in Content Marketing, Marketing and Branding, Marketing Communication | No Comments »
July 25th, 2023
COVID-19 had a massive impact on many aspects of business life, and events were certainly one of them. SXSW was one of the first events to announce its cancellation at the beginning of the pandemic and, of course, virtually all others followed suit. Live events have been re-emerging, but event planners are approaching the process differently from how they have in the past. Splash’s “2023 Events Outlook Report” (its third annual report) indicates that Read the rest of this entry »
Tags: event management, event planning, events, in-person events, trade shows, virtual events
Posted in Marketing and Branding, Promotions | No Comments »
July 21st, 2023
It’s not uncommon for students in both high school and higher ed to question whether what they’re learning will actually have relevance in the real world of work. There are three concepts, though, from several speech classes I taught at the undergraduate level, that I’ve found to be extremely helpful in creating content designed to resonate with various needs and preferences of the target audience: ethos, logos, and pathos. Before I lose you, trust me, these are really simple concepts that you can use to create and evaluate your promotional content. Read the rest of this entry »
Tags: advertising tips, copywriting tips, ethos, logos, pathos, persuasive copy writing, writing copy, writing persuasive copy
Posted in Content Marketing, Marketing Communication | No Comments »
July 18th, 2023
When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts.
Here we take a look at 10 common, and easily fixable, mistakes. How many are you making? Read the rest of this entry »
Tags: effective media coverage, effective public relations, free publicity, getting media coverage, getting publicity, working with the media
Posted in Media Relations/PR, PR and Media Relations | No Comments »
July 11th, 2023
Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally all professions today.
The opportunities can be both exciting and overwhelming. Read the rest of this entry »
Tags: digital communication, digital marketing tools, marketing innovation, metaverse, technology in marketing
Posted in Internet Marketing | No Comments »
July 5th, 2023
AI-driven content-generation tools are nothing new. But if the hype around the release of ChatGPT is to be believed, this new offering is something special. It is purported to have a heightened ability to create quality content for a variety of applications, including social media posts, marketing copy, business reports, customer-facing documents, and a variety of other written materials. As OpenAI, the creator of the ChatGPT model, notes on its website, Read the rest of this entry »
Tags: AI, artificial intelligence, Bard, ChatGPT, content marketing, generative AI, machine learning
Posted in Content Marketing | No Comments »
June 20th, 2023
In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! Read the rest of this entry »
Tags: attracting media attention, establishing thought leadership, getting media coverage, media relations, pr, thought leadership, your name in the news
Posted in Media Relations/PR, PR and Media Relations | No Comments »
June 16th, 2023
In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. To maximize the reach and visibility of your content, it’s essential to understand and use hashtags effectively. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy. Read the rest of this entry »
Tags: hashtags, hashtags on Facebook, hashtags on LinkedIn, hashtags on Twitter, Social Media, trending topics, using hashtags
Posted in Content Marketing, Marketing and Branding | No Comments »
June 13th, 2023
ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. And for good reason. Its potential is astonishing. With a short prompt and the tap of the keyboard it spews out content related to virtually anything you present it with in literally seconds.
It’s truly amazing.
Multiple Use Cases
We’ve only experimented with ChatGPT a little bit at this point, but based on this early experience we’ve found some of the most useful applications in our work to be: Read the rest of this entry »
Tags: ChatGPT, generative AI, pros and cons of ChatGPT, using ChatGPT
Posted in Content Marketing, Marketing and Branding | No Comments »
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