Posts Tagged ‘trade shows’

Making the Most of Trade Shows: By NOT Exhibiting!

Tuesday, December 13th, 2016

Trade shows can be a great way to network with others in your industry and make some new connections with potential customers, suppliers and business partners — not to mention the ability to set up a booth and show the attendees what you’ve got. And analysts predict the trade show industry is set to see even more growth over the next few years.

For seasoned trade show attendees, making the most of your time at these events is a bit of an art. Business-to-business marketing firm Handshake has put out multiple articles on making the most of trade shows, including “22 Guerrilla Marketing Ideas for Trade Shows” and “7 Best Practices for Your Trade Show Marketing Strategy.”

 But here we’re suggesting a different twist on the traditional strategies. (more…)

Are Trade Shows Worth the Investment?

Saturday, February 28th, 2015

I responded to a reporter’s question recently about the value of trade show participation for businesses. It’s a question that I have often pondered myself. “Are trade shows worth the investment?” Having attended trade shows, both as a participant and as an exhibitor, my opinion tends to lean toward (more…)