For many people, recognizing that they have a “personal brand” may be a foreign concept. After all, products have brands, right? Yes, that’s true but so do you! And, if you’re a business professional, you should realize that your services, whether as an entrepreneur, or an employee, are not commodities. To set yourself apart from your competition, it’s crucial to develop and promote your own, unique, personal brand. So how do you do it? We’ve covered the topic of personal branding in the past, but it’s one that’s certainly worth revisiting. (more…)
Archive for the ‘Career Advice’ Category
Building Your Personal Brand
Thursday, March 10th, 2016What Defines an “Expert” in 2016?
Thursday, February 18th, 2016In the “old days” finding experts was largely limited to identifying them through academic circles or highly regarded trade and professional publications. Experts were, in essence, “vetted” and those seeking their input could rely upon their veracity, authority and credentials. But, things have changed. Today, quite literally, anyone can be positioned as an “expert”–whether they really are or not. This has become possible because of the World Wide Web and a plethora of online communication channels, including websites, social media, blogs, etc. This is both a good and a bad thing. Interestingly, it is both good and bad for experts and non-experts. Here’s why: (more…)
How Well Are You Managing Your Personal Brand?
Tuesday, February 16th, 2016Most of us are familiar with the concept of branding from a marketing perspective. Brands like Nike, Coca-Cola, IBM and Target are well known. Also well known is the time, effort, expense and attention that goes into managing brands. But brand management isn’t just for organizations. Individuals have brands too, and, just as with major companies, those brands need to be carefully managed to achieve desired results. Here’s how.
Creating an Exceptional Digital Team
Saturday, January 23rd, 2016While many small business owners start out as jacks-of-all-trades, as the business grows, it becomes necessary to bring on talent to specialize in specific areas of the company. Digital marketing is no exception. Just as an entrepreneur will at some point need to separate the digital marketing duties from the operations duties, a more sophisticated company will eventually want to break up the roles of the digital marketing unit. Here are some tips and strategies for putting together an effective digital marketing team. (more…)
Ideas for Choosing and Working Effectively With Freelancers
Thursday, December 10th, 2015According to a recent article in Harvard Business Review, freelancers represent 34 percent of the American workforce. This includes more than fourteen million so-called “moonlighters” who have full-time jobs but use freelancing to supplement their incomes. The good news about this data for freelancers is that there are a lot of opportunities for freelance work. The downside is that there is plenty of competition as well. (more…)
The Highs and Lows of Being a Content Marketing Manager
Thursday, October 8th, 2015by Linda Pophal
When I tell people what I do for a living, they often ask me how I like life as a social media manager and consultant. Because many of our website visitors and blog readers are engaged in the industry or considering becoming social media managers, I thought it might be of interest to them if I shared some of those personal reflections. (more…)
Myths and Misconceptions About Being Your Own Boss
Friday, July 10th, 2015by Linda Pophal
Ever since I was a child, I have dreamed about running my own business. I grew up in a family-owned business and have always been very interested in business issues and business management. Like many wannabe entrepreneurs, part of the lure was, of course, “being my own boss.” But, also like others, I’ve discovered that there are a lot of misconceptions about being your boss.
Are You Attempting to Influence “Controllers”? What You Need to Know
Saturday, June 13th, 2015By Justin Grensing, Esq., MBA
A few weeks ago, we looked at an article in Harvard Business Review written by Gary A. Williams and Robert B. Miller titled “Change the Way You Persuade.” In the article, Williams and Miller discuss what they found after spending two years studying over 1,600 executives. The authors discovered that the executives could be categorized into five different decision-making types: thinkers, charismatics, controllers, followers and skeptics. Over the last couple of weeks, we’ve looked at thinkers , charismatics, skeptics and followers. This week we’re going to look at the final group: controllers. (more…)
Graduates: Have You Perfected Your Elevator Pitch?
Tuesday, June 9th, 2015It’s graduation time, and many are thinking about landing their first job. Even those entrenched in a career may be prompted by graduation season to think about their career paths and whether it’s time to consider a job switch.
We responded recently to a reporter’s query about creating “elevator pitches.” It’s an important concept for graduates, for those 30 years into their careers, and for any company or organization that has a key message to convey to a target audience. (more…)
Are You Attempting to Influence “Followers”? What You Need to Know
Saturday, June 6th, 2015By Justin Grensing, Esq., MBA
A few weeks ago, we looked at an article in Harvard Business Review written by Gary A. Williams and Robert B. Miller titled “Change the Way You Persuade.” In the article, Williams and Miller discuss what they found after spending two years studying over 1,600 executives. The authors discovered that the executives could be categorized into five different decision-making types: thinkers, charismatics, controllers, followers and skeptics. Over the last couple of weeks, we’ve looked at thinkers, charismatics and skeptics. This week we’re going to look at the followers. (more…)
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