Posts Tagged ‘marketing style’

Are You Attempting to Influence “Controllers”? What You Need to Know

Saturday, June 13th, 2015

By Justin Grensing, Esq., MBA

A few weeks ago, we looked at an article in Harvard Business Review written by Gary A. Williams and Robert B. Miller titled “Change the Way You Persuade.” In the article, Williams and Miller discuss what they found after spending two years studying over 1,600 executives. The authors discovered that the executives could be categorized into five different decision-making types: thinkers, charismatics, controllers, followers and skeptics. Over the last couple of weeks, we’ve looked at thinkers , charismatics, skeptics and followers.  This week we’re going to look at the final group: controllers. (more…)

Are You Attempting to Influence “Charismatics”? What You Need to Know

Tuesday, May 26th, 2015

By Justin Grensing, Esq., MBA

A couple of weeks ago, we looked at an article in Harvard Business Review written by Gary A. Williams and Robert B. Miller titled “Change the Way You Persuade.” In this article, Williams and Miller discussed five personality types observed among the nation’s executives. Their purpose in writing this article was to give some advice on how to approach pitching ideas to each type of executive, because each has a unique way of analyzing business choices and making decisions. Last week we discussed thinkers. This week, we’ll take a look at the other end of the spectrum – charismatics. (more…)