Posts Tagged ‘career development’

Staying on Top of Trends in Digital Marketing

Wednesday, July 7th, 2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. Technology and competitive forces have caused change to be constant and rapid. Over the past year, especially, the pandemic has prompted a wide range of changes across all industries and areas of professional practice.

So how can you keep up on the changes that impact your work to make sure you’re remaining relevant as an expert in your field and valuable to those you serve? (more…)

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Graduates: Have You Perfected Your Elevator Pitch?

Tuesday, June 9th, 2015

It’s graduation time, and many are thinking about landing their first job. Even those entrenched in a career may be prompted by graduation season to think about their career paths and whether it’s time to consider a job switch.

We responded recently to a reporter’s query about creating “elevator pitches.” It’s an important concept for graduates, for those 30 years into their careers, and for any company or organization that has a key message to convey to a target audience. (more…)

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Selling Yourself, or Your Services, on LinkedIn

Thursday, May 22nd, 2014

Social media – and particularly LinkedIn – has emerged as THE new method of job search, providing significant benefits to both job seekers and recruiters. I’ve been a long-time LinkedIn proponent and use it extensively for my own professional communication needs. I also highly recommend it to the students I work with each semester as the “go to” resource for job search–whether looking for internships, freelance opportunities or full-time jobs.

In fact, at the beginning of each semester in one of my classes I like to use it as an introduction to “selling something” — in this case themselves. And, truthfully, the steps and process for selling yourself or your business services via LinkedIn are absolutely the same as best practice marketing for any product or service. (more…)

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Posted in Business Development, Career Advice, Competition | No Comments »