Most of us are familiar with the concept of branding from a marketing perspective. Brands like Nike, Coca-Cola, IBM and Target are well known. Also well known is the time, effort, expense and attention that goes into managing brands. But brand management isn’t just for organizations. Individuals have brands too, and, just as with major companies, those brands need to be carefully managed to achieve desired results. Here’s how.
-
Subcribe to This Blog
-
Featured Services
Brand Evaluation
We’ll help you assess the gaps between how you’d like to be perceived and how you are perceived. More
CONTENT CREATION
Whether you need web copy, blog posts, whitepapers, ghostwriting--or RFP or report creation, we can help. More
PR/MEDIA RELATIONS
We can provide you with media training and coaching, help you identify relevant media and help you generate media coverage locally, nationally and online. More
SOCIAL MEDIA
Social media isn’t for everyone, but if it’s right for you we’ll help you identify, implement and assess the impact of your online communications. More
STRATEGIC PLANNING
Our name says it all! We’re passionate about strategic planning and work with clients to develop marketing and communication plans, as well as broader business plans designed to provide actionable--and measurable--direction. More -
