First there was Profnet. Then HARO (Help A Reporter Out). Then other similar tools entered the space, clearly to combat a decline in the value of pitches these early channels were generating. Most recently, Peter Shankman, the guy who created HARO, has launched HERO (Help Every Reporter Out). It’s a welcome new tool that, at least for now, seems to be successfully thrwarting the fake profiles and bot/GenAI-generated pitches. Read the rest of this entry »
Tips for Adding GenAI to Your Martech Stack
May 7th, 2024Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more.
Now, with the introduction of generative artificial intelligence technologies like OpenAI’s ChatGPT, Google’s Bard, IBM’s WatsonX, and Salesforce’s Einstein GPT, the use of technology is exploding even more rapidly in the marketing realm, having a ripple effect. Read the rest of this entry »
Fact Checking AI: A Must Do to Maintain Your Brand Value
April 25th, 2024A Conference Board survey, in collaboration with Ragan Communications, found that while almost 90% of marketing and communication professionals have used generative AI (GenAI) tools, their feelings about the usefulness of these tools are mixed—only about four out of ten expect GenAI to improve work quality and creativity—three in ten expect it to deteriorate outputs.
So I decided to do some further research and experimenting on my own. Read the rest of this entry »
A Study in Contrasts: Companies That Go the Distance, and Those That Don’t…
April 17th, 2024Whatever happened to…
Over the past decade, we’ve seen a number of iconic brands simply disappear without a great deal of fanfare. On the other hand, we’ve seen the meteoric rise of new players that quickly captured the hearts, minds—and wallets—of consumers. But will they be able to sustain their gains? Only time will tell.
Here we take a look at some of the “losers,” and some of the “winners” and try to determine what it is that keeps a brand strong. Read the rest of this entry »
Should You Brand Your Small Business or Solo Practice? Of course—before someone else does…
April 11th, 2024I tend to be passionate about some odd things (I can tell by the way people look at me sometimes…) One of the things I’ve been passionate about for a number of years is effective branding. It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand.
Recently I was asked to provide some insights for a small business audience about whether small businesses really need a brand (yes!!), and how they should do this. I jumped at the chance!
20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes
February 29th, 2024GenAI is neither 100% hero or 100% foe; it can be both, or neither. If you’re creating content and you’re not using GenAI in your work, you really should be. While it’s certainly a disruptive force and is both feared and reviled by some in the field, it does have some very useful applications.
Here’s a list of 20 to get you thinking before the weekend and the end of the month. Read the rest of this entry »
GenAI’s Impact on Content Creators, Especially Writers
February 21st, 2024As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. Read the rest of this entry »
New Ways I’m Using GenAI for Content Marketing
February 12th, 2024I was an early adopter of GenAI and have been experimenting with its various tools since they first became available for consumer use. And I’ve found them to be very helpful for a number of things. In fact, I usually have at least two or three tools open on my desktop that I refer to throughout the day. Read the rest of this entry »