There have been plenty of notable changes in the social media landscape as of late. New channels (like TikTok) are popping up. Legacy channels (like Facebook and Twitter) are cracking down on users and APIs whose approaches have been more spammy than strategic.
Focus on Quality, Not Quantity
In our work, we’ve seen growth across most of the channels we manage stagnant, and even decline. But the days of chasing the numbers are drawing to an end (if they haven’t already ended), so we’ve been doing some thinking about the role that social media can and should play as part of an overall content marketing strategy—what’s changed, what the opportunities and risks might be and whether, and how, we should continue to use social media as part of an overall strategic, and aligned, content marketing strategy.
A Roundup of Expert Insights
As we pondered the topic, we wondered what other traditional and digital marketing experts had to say. So, we asked them! Here’s a look at what social media and marketing practitioners have to say about:
- How changes in social media channels have impacted their use of social media as part of their overall content strategy.
- Whether they’re relying more, or less, on social media channels.
- Whether they’re doing more, or less, paid advertising in social media and search.
- Strategies for 2020.
- Predictions for their future use of social media as part of their overall content strategy.
We share their perspectives in our recently published white paper.
Our thanks to the following contributors:
- Paige Arnof-Fenn, founder and CEO of Mavens & Moguls.
- Nikola Baldikov, a digital marketing manager at Brosix.
- Myasia Burns, a content marketing manager at Midan Marketing.
- Kane Carpenter, director of DAGGERFINN.
- Jonathan Chan, head of marketing at Insane Growth.
- Alexandra Cote, a B2B SaaS content writer and strategist.
- Lauren Grech, CEO and co-founder of LLG Agency.
- Aida Grigoryan, a content strategist at Incredo.
- Polly Kay, a senior marketing manager at English Blinds.
- Courtney Keene, director of operations for MyRoofingPal.
- Alexander M. Kehoe, co-founder and operations director with Caveni Digital Solutions.
- Meg Marrs, founder of K9 of Mine.
- Samantha Sterns, an adventure elopement photographer and author.
- Frank Tortorici, a senior strategist, media relations with Marketing Maven.
- Dustin Vann, owner and CEO with Trusy Social.
- Janice Wald, a blogger, blogging coach and freelance writer.
- Julianne Weinman, a senior coordinator of social media at SSPR.
- Skylar Whitney, a social media strategist with Dittoe Public Relations.
About Us
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
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Tags: 2020 marketing, content marketing, content strategy, Social Media, social media strategy, Strategy