Posts Tagged ‘SEO’
Monday, May 4th, 2015
Short answer: Yes!
Today’s media environment is far more complex, offering both benefits and challenges for marketers. The benefits are that they have many more options to choose from to allow them to more specifically, and narrowly, connect with their target audiences. That is, however, also the challenge. (more…)
Tags: Business development, is print dead?, Marketing, online m arketing, print making a comeback, search engine optimization, SEO
Posted in Business Development, Internet Marketing, Marketing and Branding | No Comments »
Sunday, November 9th, 2014
Measurable, reliable, quantitative data is constantly being sought after by marketers. In comparison to relatively more concrete elements of a business, such as finance and operations, marketers often feel pressure, whether real or perceived, to provide some sort of measurable return on investment for their efforts. Sure, your new website design looks great, but has it directly contributed to increased online sales? Unfortunately, for many marketing efforts, it can be difficult to convincingly tie a dollar spent on marketing to dollars earned in new business.
This pressure is evaluated in a Harvard Business Review article by Eric Ries called “Entrepreneurs: Beware of Vanity Metrics.” Vanity metrics, Ries explains, (more…)
Tags: marketing measurement, measuring results, metrics, SEO, Social Media, Technology
Posted in Analytics, Internet Marketing, Marketing and Branding, Marketing Measurement | No Comments »
Tuesday, August 5th, 2014
The older I get, the more I recognize the inevitable cycles that occur all around me, from fashion trends to areas of marketing focus. It’s the yin and yang of life I suppose; we naturally shift back and forth between preferences for one thing or another. And, it is likely true that there is nothing really “new” under the sun, just recycled or updated twists on things that have gone before.
Except, perhaps, in the world of online marketing. One of the latest trends–contextualized advertising–offers marketers the ability to almost “get inside the heads” of potential consumers to deliver messages to them based not only on places they’ve visited online, but for things that might be geographically or contextually relevant to them.
For instance. You’re walking down the street on a hot summer day and you get a text message telling you about a great deal on ice cream at a shop that is now literally 10 steps away from you. Or, you’re driving to a vacation destination and a special deal on a hotel at the next exit pops up. That’s contextual advertising and it’s all the rage right now. Although, of course, nobody quite knows yet (more…)
Tags: Advertising, anaytics, contextualized advertising, Marketing, SEO, Social Media
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement, Strategic Communications | No Comments »
Wednesday, March 12th, 2014
Google+ is one of those relatively new social media tools that puzzles many, myself included. I’ve checked it out, dabbled with both a personal profile and a business page, deleted both, and started all over again. I have a few people in my circles and some people have me in theirs (many who are absolute strangers to me).
Recently, though, I had one of those “a ha!” moments about Google+ and why, for just about anybody hoping to be “discovered” online, it’s a must-use tool.
Here’s the thing: (more…)
Tags: facebook, Google+, linkedin, online marketing, SEO, Social Media, twitter
Posted in Uncategorized | No Comments »
Tuesday, October 15th, 2013
A business colleague of mine recently asked me what I thought about the value of a blog. Seems a vendor she was working with was recommending a blog and she really didn’t see the value. There are, though, two very important reasons that those wishing to build an online presence should consider managing a blog (and a few other, secondary, reasons). (more…)
Tags: blog, blogging, Brand Management, online communication, search engine optimization, SEO, Social Media
Posted in Internet Marketing, Marketing Communication, Marketing Measurement, Publishing | 2 Comments »
Thursday, September 26th, 2013
There is no doubt that the rapid introduction of various social media platforms has dramatically changed the communication climate for businesses of all kinds. Whether you’re an independent consultant or author, work in a small “mom and pop” retail outlet, or a large multi-national conglomerate, social media is likely to play a part in communicating with key audiences. Unfortunately, sometimes the role of social media isn’t carefully considered. Messages are shared, but is anyone listening? Most importantly, are the right people listening? (more…)
Tags: facebook, Google+, linkedin, online advertising, Pinterest, SEO, Social Media, social media marketing, twitter
Posted in Marketing and Branding | 2 Comments »
Thursday, February 24th, 2011
In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a big, negative driver when it comes to SEO (search engine optimization) and driving people to their web sites. If you’re not using the same words and phrases that your target audience uses when they’re looking for products and services like yours, they’re not likely to find you. (more…)
Tags: internet marketing, search engine optimization, SEO, Social Media
Posted in Internet Marketing | No Comments »
Tuesday, February 15th, 2011
I was doing some online research related to a potential new client recently and was struck by the disconnect between the prospect’s stated objectives and audience, and how they appeared in search results based on the terminology that their potential clients are likely to use when searching for what they have to offer. Then I went through the same process with a few existing clients and found similar results in most cases. While their web sites “look nice” and navigate well, they’re not currently populated with (more…)
Tags: internet, long tail, search engine, SEO
Posted in Internet Marketing | No Comments »
Thursday, July 29th, 2010
I’ve been researching and writing about the impact of content farms – organizations like Demand Media, AOL Seed and Suite 101 – on the journalism industry and on SEO (search engine optimization).
Did you know that when you conduct a search online many of the results you’ll see (more…)
Tags: search, SEO, Technology
Posted in Internet Marketing | No Comments »
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
