Posts Tagged ‘is print dead?’

Should Print and Traditional Direct Mail Still Be a Part of Your Promotional Mix?

Monday, May 4th, 2015

Short answer: Yes!

Today’s media environment is far more complex, offering both benefits and challenges for marketers. The benefits are that they have many more options to choose from to allow them to more specifically, and narrowly, connect with their target audiences. That is, however, also the challenge. (more…)

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