Posts Tagged ‘long tail’

Simple SEO – Watch Your Language! – Part I

Tuesday, February 15th, 2011

I was doing some online research related to a potential new client recently and was struck by the disconnect between the prospect’s stated objectives and audience, and how they appeared in search results based on the terminology that their potential clients are likely to use when searching for what they have to offer. Then I went through the same process with a few existing clients and found similar results in most cases. While their web sites “look nice” and navigate well, they’re not currently populated with (more…)

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