Can Duck Duck Go beat Google?

I’ve been researching and writing about the impact of content farms – organizations like Demand Media, AOL Seed and Suite 101 – on the journalism industry and on SEO (search engine optimization).
Did you know that when you conduct a search online many of the results you’ll see on the first few pages actually take you to content generated through these “farms”? Whether that’s a good or a bad thing remains to¬†be seen and is really based on the perspectives of the searchers themselves.
If they find what they’re looking for, they’re happy. But, as someone who uses search a lot, and as a business owner who would like my website content, and the website content of my clients, to have a fighting chance against these SEO masters who are literally flooding cyberspace with their content, I’m finding it somewhat frustrating.
And, apparently, I’m not alone. One of the editors I work with recently forwarded me an interesting article about a new search engine – Duck Duck Go – that is going head-to-head with Google by offering search results that weed out the generic content generated by content farms. Not a battle for the weak of heart, certainly. But a worthy objective, nonetheless. I, for one, plan to check them out and will be interested to watch how the broader world of search may be impacted.

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