I’ve long had the feeling that much of what I (and others) tweet about is like the old saw about a tree falling in the forest. Is anybody there when I tweet and, even if they are, are they paying attention? Well, research done by Sysomos indicates that 71 percent of the 1.2 billion tweets they reviewed over a two-month period produced no replies or re-tweets. Further, the study indicated that when a retweet does occur, it’s most likely to occur in the first hour after someone initially published the tweet.
Posts Tagged ‘email marketing’
The Big Benefits of Traditional Direct Mail
Thursday, March 7th, 2013Despite the fact that the United States Postal Service (USPS) is struggling and about to cut back on their delivery, there are some (including me) that believe that traditional direct mail still holds benefits for both marketers and consumers. In an increasingly cluttered email environment, after all, marketers will be challenged to come up with new ways to “capture eyeballs.” Traditional direct mail may hold some opportunities for a number of reasons: (more…)
The Reports of the Death of Direct Mail Are Greatly Exaggerated
Thursday, February 28th, 2013A couple of years ago I proposed a book update to one of my publishers. I had written a book on direct mail marketing back in 1992 and, obviously, things have changed quite a bit since then. Not surprisingly, as I began my research, I discovered that the direct mail landscape had changed quite a big to accommodate–and capitalize on–new media. I found that my personal belief that traditional direct mail might be seeing somewhat of a resurgence was right on. Effective marketers were beginning to seize upon the ability to communicate in a less-cluttered space. For example: (more…)
Ramp Up Your Email Marketing Effectiveness
Monday, August 13th, 2012I did an interview recently with a reporter who was looking for tips on email marketing effectiveness. Whenever I do this type of thing, or write bout email or Internet marketing, or even *think* about email or Internet marketing, I’m always struck with how very much the *same* online marketing is to traditional marketing. The tools may be different. The reach may be different. But the bottom line, by and large, is that the techniques (more…)
Sometimes “Snail Mail” is Still the Best Way to Go
Sunday, October 24th, 2010I’ve recently begun working in earnest on an update to my 1992 book A Small Business Guide to Direct Mail. The update will be significantly revised and will be titled Direct Mail for the Digital Age. A lot has happened in the direct mail industry since 1992–most notably the advent of email marketing which opens up many new opportunities for marketers. Very cost effective opportunities. (more…)
Is Direct Mail – The “Snail Mail” Kind – Making a Comeback?
Tuesday, August 31st, 2010A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees – in everything!). It’s all very mathematical (and I didn’t understand much of the really technical content…) but the images were fascinating and the idea that there are patterns – often predictable patterns – in everything around us, was (more…)
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