Posts Tagged ‘testing email subject lines’

10 Specific Tips for Writing Compelling Email Subject Lines

Thursday, August 17th, 2023

Despite sentiments to the contrary, email marketing is still a go-to tool for both B2B and B2C marketers. But, especially in the B2B environment, it can be challenging to break through the gatekeepers. Even if your email message gets through organizations’ firewalls designed to combat spam, you still need to capture the attention of your desired recipient—or land in the circular file! (more…)