Posts Tagged ‘digital marketing’
Tuesday, September 12th, 2017
Tracking the engagement of potential customers on a website has become second nature to most marketers. Even a relative novice to online marketing understands the fundamentals: time on page, conversions, shares, scroll depth, etc. But, it’s important for marketers to go beyond the basics.
One of the issues, or areas of misunderstanding, that we often come across is the lack of consideration of the pathway that a consumer will follow in the earlier practice of email marketing. There is a process that most follow as they engage with the email messages that crop up consistently in their inboxes on a daily basis (if, that is, those emails aren’t stopped at a firewall or relegated to a junk mail folder).
Here we take a look at that process: (more…)
Tags: content marketing, digital marketing, Direct Marketing, email marketing, email subject line, landing page, landing pages
Posted in Content Marketing, Marketing and Branding | No Comments »
Tuesday, May 30th, 2017
So you’ve finally put in the effort to develop a respectable blog. You’re posting regularly and consistently, and you’re posting about topical material relevant to your target audience. But nobody’s reading it. A common challenge we see with businesses trying to beef up their online presence is that they haven’t done enough to drive traffic to their blog. Here are some basic tips to help boost your blog traffic. (more…)
Tags: blog, blogging, blogging best practices, content curation, content management, content marketing, digital marketing, promoting content, small business blogging
Posted in Blogging, Content Marketing, Publishing | No Comments »
Sunday, April 30th, 2017
Video has long been touted as a must-do in content marketing, particularly in a business-to-consumer (B2C) environment. Many marketers have used video to capture special moments; showcase products, services, and personnel; and provide how-to instruction of various types. One need only look to the tremendous popularity of YouTube to discern that video communication is something consumers crave. But, can video work in the business-to-business environment? Social media channels, videographers and content marketers are betting the answer is a resounding “YES”! (more…)
Tags: content marketing, digital marketing, EContent, Facebook Live, live streaming video, Tiger Network, video, videography
Posted in Marketing and Branding | No Comments »
Tuesday, January 17th, 2017
We often think of social media as the revolutionary communication tool for reaching a wide range of consumers in the modern marketing environment — and for good reason. It’s a phenomenal tool for inexpensively and intimately communicating with enormous audiences and potential markets. But some commentators point out that the focus on the business-to-consumer benefits of social media might be overshadowing important opportunities for business-to-business relationship building. (more…)
Tags: communicating online, content marketing, digital marketing, facebook, linkedin, Marketing, Social Media, twitter
Posted in Content Marketing | No Comments »
Friday, January 6th, 2017
A year ago, we m
ade some predictions for the marketing trends we expected to see in 2016, and we feel we did well enough to give it another shot for 2017. Here are some of the trends we expect to see this year. (more…)
Tags: 2017 predictions, Brand Management, content management, content marketing in 2017, digital marketing, marketing in 2017, marketing predictions, SEO
Posted in Content Marketing, Healthcare Communication and Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, October 20th, 2016
Content marketing has been a hot topic in recent years, and it’s an area Strategic Communications has been engaged in for some time. We have written about and given presentations on content marketing frequently, most frequently for EContent Magazine. This June, we gave a presentation on strategic content marketing at the International Association of Business Communicators (IABC) annual international conference in New Orleans.
As we talk with others about content marketing, we’re often surprised that many mistakenly think of content marketing as a business-to-consumer strategy; however, it’s also an important tool for business-to-business (B2B) strategy as well.
So, what exactly is content marketing? (more…)
Tags: CMI, content marketing, Content Marketing Institute, copywriting, digital marketing, effective content marketing, Joe Pulizzi, online marketing, writing content
Posted in Content Marketing | No Comments »
Tuesday, October 18th, 2016
Recently, we did a presentation on strategic content marketing for the 2016 International Association of Business Communicators (IABC) International Conference, and we thought the continued and growing interest in the subject bears further discussion, especially for entrepreneurs.
Many entrepreneurs may have heard the term content marketing without much context or elaboration. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” (more…)
Tags: content curation, content management, content marketing, copywriting, digital marketing, high value content, online marketing, writing great copy
Posted in Content Marketing | No Comments »
Friday, September 9th, 2016
Ten to fifteen years ago, the advice to be given to a small business owner regarding an online presence may well have been, “you should have a website.” Today, it’s rare to find a business of any size without a website; however, that only means it’s harder to stand out among the crowd. Having a website is no longer in and of itself a sign of an established, sophisticated business. That website has to be designed to ensure brand consistency as well as prospect and customer engagement.
Here are some strategies to outshine your competitors in the digital environment. (more…)
Tags: Contently, digital marketing, marketing content, online marketing, web sites, website best practices, websites
Posted in Internet Marketing, Marketing Communication, Web Sites | No Comments »
Tuesday, August 23rd, 2016
David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)
Tags: Advertising, content curation, David Meerman Scott, digital marketing, Journalism, Marketing, media relations, newsjacking, online marketing, SEO, Social Media
Posted in Content Marketing, Marketing and Branding, Publishing | No Comments »
Thursday, July 28th, 2016
It’s hard to overstate the value of a good blog and the impact it can have on your business. Here when we’re talking about value, we’re talking about bang for your buck. A blog is essentially free, other than the time you put into creating content and the cost of the website on which you host it. And yet a quality blog can do so much to drive traffic to your website and to help establish yourself, and your organization, as thought leaders in your industry.
We’ve been blogging since February, 2009, and we’ve been doing it consistently (one of our highly recommended strategies for success). Here are our “top tips” on building a blog that will generate real results: (more…)
Tags: blogging, content management, content marketing, digital marketing, managing your blog, SEO, writing copy, writing effective copy
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement | No Comments »
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