Posts Tagged ‘Perplexity’

Going Crazy With GenAI: What Marketing Consultants Could Learn From Willy Nelson and Jelly Roll

Wednesday, September 18th, 2024

One of the big downfalls of GenAI is that it currently only draws from content it is trained on that already exists. So, the information it generates is “known.” GenAI can’t (yet) create new material; it can only consolidate and spew back what’s already been created by others. In other words, “it” cannot be innovative.

But you can!

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Navigating the Wild, Wild, West of GenAI and Copyright Issues

Friday, September 13th, 2024

I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today.

The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed interest. (more…)