Archive for the ‘Publishing’ Category
Tuesday, July 9th, 2019
Social media marketing is an inexpensive and effective way to engage with your target market and position yourself as a thought leader. But to make it an effective tool, you need to be diligent in keeping your content up-to-date and post regularly. An infrequently-updated blog or social media page with stale posts can actually do more harm than good to your brand and engagement efforts. But many small business owners struggle to find the time to keep their social media profile up to date.
One solution to this is to use a content calendar.
(more…)
Tags: content calendar, content marketing, content strategy, editorial calendar, planning content
Posted in Blogging, Content Marketing, Marketing Communication, Publishing | No Comments »
Monday, July 16th, 2018
Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your website, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)
Tags: advertising copy, blog, blogging, copy writing, copywriting, freelance writing, writing blog copy, writing copy
Posted in Blogging, Content Marketing, Marketing Communication | No Comments »
Tuesday, May 30th, 2017
So you’ve finally put in the effort to develop a respectable blog. You’re posting regularly and consistently, and you’re posting about topical material relevant to your target audience. But nobody’s reading it. A common challenge we see with businesses trying to beef up their online presence is that they haven’t done enough to drive traffic to their blog. Here are some basic tips to help boost your blog traffic. (more…)
Tags: blog, blogging, blogging best practices, content curation, content management, content marketing, digital marketing, promoting content, small business blogging
Posted in Blogging, Content Marketing, Publishing | No Comments »
Thursday, May 11th, 2017
In 2006, Sacha Baron Cohen’s Borat character burst onto the big screen and became a huge success in the United States. Borat – a scruffy, socially awkward “journalist,” ostensibly from the Central Asian nation of Kazakhstan – took a cross-country trip through the United States, mostly in the South, and interacted with and interviewed numerous unwitting participants who became fodder for Baron Cohen’s movie.
While Borat had been a staple of Baron Cohen’s Da Ali G show for years, the 2006 film marked the first time many Americans had been exposed to the character. From college students and driving instructors to rodeos and local news stations, many Americans were fooled into believing they were being interviewed for a cultural program for consumption in Kazakhstan, something that would not be seen in the United States.
Hilarity, embarrassment and lawsuits followed. (more…)
Tags: fact checking, fake news, Journalism, media, news
Posted in Media Relations/PR, PR and Media Relations, Publishing | No Comments »
Tuesday, September 13th, 2016
Staying informed is key for any business or profession, and marketing is no different. As marketing consultants, we use a variety of sources of information to stay on top of current trends. Magazines (online and in print) offer both a reader-friendly format and insights on trending topics within the industry. Below are some sources we’ve found particularly worthwhile. (more…)
Tags: Chief Content Officer, CMI, EContent Magazine, Fast Company, Harvard Business Review (HBR), Innovation, Joe Pulizzi, Journalism, marketing expertise, marketing publications, Quirk's
Posted in Business Development, Marketing and Branding, Publishing | No Comments »
Tuesday, August 23rd, 2016
David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)
Tags: Advertising, content curation, David Meerman Scott, digital marketing, Journalism, Marketing, media relations, newsjacking, online marketing, SEO, Social Media
Posted in Content Marketing, Marketing and Branding, Publishing | No Comments »
Thursday, July 28th, 2016
It’s hard to overstate the value of a good blog and the impact it can have on your business. Here when we’re talking about value, we’re talking about bang for your buck. A blog is essentially free, other than the time you put into creating content and the cost of the website on which you host it. And yet a quality blog can do so much to drive traffic to your website and to help establish yourself, and your organization, as thought leaders in your industry.
We’ve been blogging since February, 2009, and we’ve been doing it consistently (one of our highly recommended strategies for success). Here are our “top tips” on building a blog that will generate real results: (more…)
Tags: blogging, content management, content marketing, digital marketing, managing your blog, SEO, writing copy, writing effective copy
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement | No Comments »
Tuesday, June 21st, 2016
As a strategic marketing company, we have promoted the importance of marketing for any business loudly and often. At the same time, we understand that small businesses are often operating on razor-thin margins (if they’re even in the black at all) and may not have substantial cash reserves on hand to fund an aggressive marketing campaign. Fortunately, a large war chest is by no means a necessity in successful marketing. (more…)
Tags: content management, content marketing, contributed content, contributing content, Google search, media relations, organic search, SEO, Strategy
Posted in Blogging, Content Marketing, Internet Marketing, Publishing, Strategic Communications | No Comments »
Tuesday, April 19th, 2016
Blogs are so ubiquitous in the online world that it may seem like it’s not worth the effort to maintain your own. After all, blogs can take a lot of effort to maintain. You need to be current, consistent and relevant. Is it worth all that time and energy with so many blogs out there? (more…)
Tags: B2B content marketing, blogging, content creation, content curation, content management, content marketing, Marketing, Social Media, thought leadership
Posted in Blogging, Content Marketing, Internet Marketing, Marketing Communication, Publishing | No Comments »
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