Archive for the ‘Marketing’ Category
Wednesday, September 2nd, 2015
Not so long ago, having a website for a small business seemed like something that was only feasible for the high-margin business or the tech-savvy entrepreneur. Today, a professional-looking website is within reach of virtually any business. Still, in the Facebook age, many businesses are tempted to use a page on the social networking site as their primary online presence.
Facebook is certainly a low-cost option to very quickly get your business’ web presence up and running; however, there are a number of considerations to keep in mind before using Facebook as your only online vehicle. (more…)
Tags: Advertising, Brand Management, Customer Communication, facebook, internet marketing, Marketing, online marketing, Social Media, web page, web sites, website
Posted in Internet Marketing, Marketing and Branding, Marketing Communication, Web Sites | No Comments »
Tuesday, August 25th, 2015
Inc. magazine recently put out an entertaining list called “Top 9 Brand Blunders of All Time.” Most of these blunders were one-off decisions or short-term campaigns that had a major—and negative—impact on an established brand. These blunders highlight some key mistakes, both practically and conceptually, when it comes to branding. (more…)
Tags: brand identity, Brand Management, brand promise, branding, creativity, Entrepreneur, Marketing, Sujan Patel
Posted in Marketing and Branding | No Comments »
Friday, August 14th, 2015
For businesses of any size, the ability to communicate to prospects and customers about why you’re different, and better, in ways that are meaningful to them is critical. Many fail to do so effectively, however. One key issue we often find with clients is a tendency to be too internally focused — they communicate with their audiences in ways that are meaningful to their business, but that may not be so meaningful to their customers.
For example, (more…)
Tags: Brand Management, branding and marketing, commodity, competitive review, Marketing, niche market
Posted in Competition, Marketing and Branding | No Comments »
Saturday, June 13th, 2015
By Justin Grensing, Esq., MBA
A few weeks ago, we looked at an article in Harvard Business Review written by Gary A. Williams and Robert B. Miller titled “Change the Way You Persuade.” In the article, Williams and Miller discuss what they found after spending two years studying over 1,600 executives. The authors discovered that the executives could be categorized into five different decision-making types: thinkers, charismatics, controllers, followers and skeptics. Over the last couple of weeks, we’ve looked at thinkers , charismatics, skeptics and followers. This week we’re going to look at the final group: controllers. (more…)
Tags: are you a controller?, charismatic, Customer Communication, Customer Service, leadership style, Marketing, marketing style, marketing to controllers, marketing to followers, personality, style
Posted in Business Development, Career Advice, Client Relations, Marketing and Branding | No Comments »
Tuesday, May 26th, 2015
By Justin Grensing, Esq., MBA
A couple of weeks ago, we looked at an article in Harvard Business Review written by Gary A. Williams and Robert B. Miller titled “Change the Way You Persuade.” In this article, Williams and Miller discussed five personality types observed among the nation’s executives. Their purpose in writing this article was to give some advice on how to approach pitching ideas to each type of executive, because each has a unique way of analyzing business choices and making decisions. Last week we discussed thinkers. This week, we’ll take a look at the other end of the spectrum – charismatics. (more…)
Tags: charismatic, leadership style, Marketing, marketing style, personality, style
Posted in Business Development, Career Advice, Client Relations | No Comments »
Monday, May 4th, 2015
Short answer: Yes!
Today’s media environment is far more complex, offering both benefits and challenges for marketers. The benefits are that they have many more options to choose from to allow them to more specifically, and narrowly, connect with their target audiences. That is, however, also the challenge. (more…)
Tags: Business development, is print dead?, Marketing, online m arketing, print making a comeback, search engine optimization, SEO
Posted in Business Development, Internet Marketing, Marketing and Branding | No Comments »
Thursday, March 19th, 2015
LinkedIn is my go-to social media tool, primarily because most of my work is in the B2B space, but also because of the real value the site provides business professionals, whether they are seeking jobs, doing business development or furthering their careers. (more…)
Tags: Business development, linkedin, Marketing, online marketing, social media marketing
Posted in Business Development, Career Advice, Marketing and Branding | No Comments »
Tuesday, January 27th, 2015
One of the many things I enjoy about marketing is attempting to generate the most results with the least among of time, money and effort. I want to get more for less. From an advertising standpoint, that means, for instance, that just because the Super Bowl pulls in a large audience each year, it may not make sense to put your message in front of that audience unless a significant percentage of it might represent potential customers for your products or services.
Social media is a lot like that. Just because social media can deliver an international audience doesn’t mean that it makes sense for you to be out there communicating with an international audience. In fact, for many businesses, (more…)
Tags: Advertising, local advertising, Marketing, SEO, Social Media, tweeting locally, tweets, twitter
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, January 13th, 2015
I’m a big fan of EContent, a media outlet that focuses on content related to digital publishing, media and marketing. They have a number of very influential contributors* who write about trending topics, and useful strategies and tactics to help readers succeed in the online world.
It’s one of the many media outlets that I try to read as often as I can. Recently, when browsing through the topics on their homepage, I came across a piece by Theresa Cramer, the editor of EContent: Lessons From Serial: The Myth of the Shrinking Attention Span. I found it to be a very thought-provoking piece, and I was especially struck by one particular line in the piece: (more…)
Tags: Customer Communication, customer satisfaction, Customer Service, EContent, Innovation, Marketing, persuading customers, Sales, Theresa Cramer
Posted in Business Development, Client Relations, Content Marketing, Marketing and Branding | No Comments »
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