Posts Tagged ‘commodity’

If You’re Not Unique, You’re a Commodity. Why You Need to Stand Out.

Friday, August 14th, 2015

For businesses of any size, the ability to communicate to prospects and customers about why you’re different, and better, in ways that are meaningful to them is critical. Many fail to do so effectively, however. One key issue we often find with clients is a tendency to be too internally focused — they communicate with their audiences in ways that are meaningful to their business, but that may not be so meaningful to their customers.

For example, (more…)

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