Archive for the ‘Social Media’ Category
Pew Research recently released their State of the News Media 2015 report, which includes some interesting information on the impact of mobile. Consumers are increasingly consuming content via their mobile devices—even long-form content. Google’s ongoing algorithm changes and a growing trend toward the use of mobile have advertisers and marketers wondering whether their content will continue to resonate in smaller mobile formats.
The jury is still out, as they say, but the question is a valid—and evergreen—one these days. (more…)
Small businesses, I think, have an edge when it comes to social media engagement, and Facebook is a very good example of this. Effective social media requires a relationship between the business/business owner and their followers. This is much easier for small businesses to attain than it is for large businesses, particularly because small businesses tend to be closer to their customers offline–the online environment simply becomes another forum for engagement.
Despite the fact that social media channels like Facebook can provide a global audience, small businesses don’t need to extend their reach globally–in fact, they can (and should) focus on their local markets.
In attempting to do this, we believe there are some important keys to effective engagement: (more…)
Tags: content marketing, facebook, online marketing, Social Media, social media marketing
Posted in Business Development, Content Marketing, Customer Communication, Internet Marketing, Marketing and Branding, Social Media, Strategic Communications | No Comments »
One of the many things I enjoy about marketing is attempting to generate the most results with the least among of time, money and effort. I want to get more for less. From an advertising standpoint, that means, for instance, that just because the Super Bowl pulls in a large audience each year, it may not make sense to put your message in front of that audience unless a significant percentage of it might represent potential customers for your products or services.
Social media is a lot like that. Just because social media can deliver an international audience doesn’t mean that it makes sense for you to be out there communicating with an international audience. In fact, for many businesses, (more…)
Tags: Advertising, local advertising, Marketing, Social Media, tweeting locally, tweets, twitter
Posted in Business Development, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, SEO, Social Media | No Comments »
Measurable, reliable, quantitative data is constantly being sought after by marketers. In comparison to relatively more concrete elements of a business, such as finance and operations, marketers often feel pressure, whether real or perceived, to provide some sort of measurable return on investment for their efforts. Sure, your new website design looks great, but has it directly contributed to increased online sales? Unfortunately, for many marketing efforts, it can be difficult to convincingly tie a dollar spent on marketing to dollars earned in new business.
The difference between data and information can be helpful here. (more…)
Digital has taken the world by storm, upending the world of traditional advertising and requiring 21st marketers to become savvy about a broad range of digital advertising options that can include anything from SEO, to social media, to mobile and more.
There’s much to understand, much to keep track of and much to stay on top of. That’s the bad news.
The good news is that digital advertising, unlike traditional advertising, is far more trackable, allowing marketers to determine what is working for them and driving the results they desire and what may not be as effective. (more…)
Tags: big data, contextualization, depth of content, digital advertising, digital marketing, location-based communication, micro-video marketing, mobile marketing, multi-platform consumption, personalization, Social Media
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Social Media, Technology | No Comments »
Just returned from the 6th Annual Social Media & Marketing Conference sponsored by the Eau Claire Area Chamber of Commerce and my head is spinning. It seems that no matter how much we may all think we know a lot about social media and/or marketing, there is always so much more to learn. I learned a lot today from both the presenters and other attendees. (more…)
Tags: Eau Claire Area Chamber of Commerce, Google Analytics, marketing conference, online measurement, Social Media
Posted in Analytics, Brand Management, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, PR and Media Relations, Social Media | No Comments »