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Archive for the ‘Social Media’ Category

SEO: Optimizing for the “right” words and phrases–those that drive real results!

Thursday, April 24th, 2014

If you Google the term “strategic communications” my company — Strategic Communications – is likely to show up on the first page of the results you see. Great, right? Well, not necessarily. But, the fact that it does, and the results that I see, have provided me with some key insights into the types of words and phrases that I, and my clients, should be optimizing for.  (more…)

CEOs and Social Media: Getting the Boss on Board

Tuesday, April 22nd, 2014

Socializing Your CEO, a report released by Weber Shandwick, indicates that only 18% the CEOs of the largest companies in the world have their own social network pages-a 2% increase from the 2010 report. It would appear that CEOs are simply not jumping on the social media bandwagon, at least not personally. Don’t believe it? Do a quick search on LinkedIn, arguably the most “professional” of the various social media channels, and see how many CEOs you find.

You’ll find some, but they don’t represent the CEOs of the Fortune 500 — or even 1000. Most, like me, are CEOs of their own small firms or consultancies.

So, what gives? (more…)

Yes, the C-suite is concerned about ROI — communicators should be too!

Thursday, April 17th, 2014

I’ve been speaking and writing a lot about how communicators can do a better job of connect with C-suite leaders to get traction for their ideas and proposals. Most recently, I presented a webinar for Mayo Clinic Center for Social Media and Ragan Communications on How to Talk Social Media to Your Hospital C-Suite. I also wrote a series of articles on the topic for IABC’s Communication World earlier this year. And I have a presentation coming up in May for Health Leaders Media.

Much of my work and research has been around issues related to social media but, in truth, (more…)

How Should You Measure Your Social Media Activity?

Tuesday, March 25th, 2014

We work with clients regularly to help them evaluate or establish various channels of online communication with their key audiences. Social media is obviously often part of the process we use in helping them connect with these audiences. Often, but not always. When it is, just as with any other form of communication, one thing we want to establish right up front is a means of measuring the value of this activity.  (more…)

Why You Should Be on Google+

Wednesday, March 12th, 2014

Google+ is one of those relatively new social media tools that puzzles many, myself included. I’ve checked it out, dabbled with both a personal profile and a business page, deleted both, and started all over again. I have a few people in my circles and some people have me in theirs (many who are absolute strangers to me).

Recently, though, I had one of those “a ha!” moments about Google+ and why, for just about anybody hoping to be “discovered” online, it’s a must-use tool.

Here’s the thing: (more…)

Celebrity, Silliness and the Masses

Monday, March 3rd, 2014

Did you watch the Oscars? I did. It’s an annual event I look forward to each year for a couple of reasons: (more…)

Do You Believe Everything You Read?

Thursday, February 27th, 2014

By now, just about everybody is aware that the news industry has been impacted dramatically by the ability of consumers to seek–and even generate–news themselves through a variety of online resources that may include their own blogs and social media accounts. When breaking news occurs, it is often shared first online where it grows and spreads exponentially. The problem is: it’s not always accurate! (more…)

Is It Time to Update Your Web Site?

Thursday, February 13th, 2014

Web sites have become a “must have” for businesses of any size, in any industry or geographic location. In fact, to a large degree, if you don’t have a web site, you don’t exist. When potential customers are looking for products or services they are very likely these days to turn to the Internet and do a search. If your business doesn’t come up in their search efforts, you’re not likely to be part of their consideration set. (more…)

How to Use Social Media to Grow and Market Your Business

Tuesday, February 11th, 2014

The wide proliferation of social media sites–from Facebook, Twitter and  LinkedIn to Pinterest, Google+ and Instagram–provide a myriad of opportunities for businesses of any size to connect with their target audiences. That can be good news and not-so-good news for marketers. Why? Because while the out-of-pocket costs for using most of these tools is low to none, the time investment can be significant. Add to that (more…)

Using Social Media to Grow Your Business

Tuesday, January 14th, 2014

We use social media for our own business and also work with clients to help them use various social media channels effectively to meet their business objectives. Many of our clients are in service (e.g. healthcare) organizations or are independent consultants hoping to establish themselves as thought leaders. All are hoping that social media can help to raise awareness of their services and, ultimately, drive business. We’ve successfully used (more…)