Archive for the ‘Social Media’ Category
Tuesday, September 11th, 2018
Marketing is key to not only getting the word out about your products and services but also for convincing potential consumers that your offerings provide the best quality, best value, are the trendiest, etc. Influencers can be a huge benefit in this respect. Influencers are individuals or organizations that have the ability to influence the beliefs, attitudes and actions of others. An influencer might be a popular professional athlete who touts the efficacy of a particular shoe, supplement or clothing brand. Or it could be a celebrity who shows up on the red carpet wearing a particular fashion brand—one that carries your label.
These are examples of large-scale influencers. Small businesses typically don’t have access to such individuals unless by pure good fortune. But in an article for Forbes, Dinah Wisenberg Brin writes that some businesses have found success using “micro-influencers” to achieve similar effects, albeit on a smaller scale. (more…)
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Tags: digital marketing, influencers, Marketing, micro-influencers, social media marketing, targeted marketing
Posted in Business Development, Client Relations, Content Marketing, Customer Communication, Influencer Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Social Media | No Comments »
Wednesday, August 15th, 2018
Not so long ago, social media was the wave of the future in online activity. Sites like Facebook and LinkedIn revolutionized how we connect with one another; and apps like Twitter, Instagram and Snapchat altered how an entire generation communicates online. These applications aren’t likely to go anywhere soon, but the landscape has changed drastically in recent years, and social media giants like Facebook and Twitter have been slammed over concerns of privacy, data sharing and online trolling.
Let’s take a look at some of the recent developments and the potential for user impact—whether for personal or professional purposes. (more…)
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Tags: facebook, Instagram, linkedin, Pinterest, Snapchap, Social Media, social media management, social media strategy, twitter
Posted in Content Marketing, Social Media | No Comments »
Tuesday, November 21st, 2017
For the last several years, companies have become increasingly aware of the importance of social media in their marketing efforts. For many business owners and marketers, social media marketing largely supplanted directed marketing using traditional mail or email. Interestingly, the trend may be coming full circle as many marketers are now looking at using direct messaging apps in conjunction with their other social media marketing.
In an article for Entrepreneur, Alfred Lua discusses the growing popularity of messaging apps, advocates for incorporating these apps into online marketing mixes and looks at strategies to maximize their effectiveness. We’ve picked out a couple of his tips that might be most useful for small businesses. (more…)
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Tags: chatbots, Facebook Messenger, marketing communications, marketing mix, messaging apps
Posted in Internet Marketing, Marketing and Branding, Social Media, Strategy, Technology | No Comments »
Tuesday, October 17th, 2017
When businesses think of branding and marketing, they often think in terms of the company as a whole. This is certainly important; however, personal branding can also be a big boon to your company. For sole proprietors and professional organizations (doctors, lawyers, accountants, consultants, etc.), showing off the personal expertise of the owners or management team is a great way to promote the company as a whole. Even larger organizations can benefit from showing the personal side of key executives—or touting their credentials to help boost business. (more…)
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Tags: digital marketing, managing an online presence, online presence, social media marketing
Posted in Business Development, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Social Media | No Comments »
Thursday, September 7th, 2017
Today, virtually every business has a webpage, sometimes multiple pages. Not to mention social media accounts. But, while getting your name and your brand online is a crucial first step for raising awareness and preference for what you have to offer, it’s just one piece of the marketing puzzle. To be truly effective, you need to develop a process and method of tracking how effective your online marketing actually is. (more…)
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Tags: analytics, data analysis, measuring marketing effectiveness, metrics, social media analytics, web site analytics, website analytics
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Social Media | No Comments »
Tuesday, August 1st, 2017
As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette?
Generally, we advise clients to use the same communication principles and considerations when online as when interacting with people in any traditional setting. (more…)
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Tags: communicating online, networking, professional communications, social media etiquette
Posted in Internet Marketing, Social Media | No Comments »
Tuesday, July 25th, 2017
pen, magnifying glass and the working paper with a diagram
The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding, or missing entirely, key metrics. (more…)
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Tags: analytics, Google Analytics, measuring social media, Social Media, social media management
Posted in Analytics, Internet Marketing, Social Media | No Comments »
Tuesday, July 11th, 2017
It’s no secret that social media is an important part of the modern marketing mix. According to a 2016 Statista survey, 81 percent of survey respondents said they had integrated social media into their traditional marketing mix. But doing social media marketing and doing it well are two very different things. Here we offer some basic do’s and don’ts for beginners and even seasoned social media marketers. (more…)
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Tags: best practices in social media marketing, facebook, linkedin, Pew Research, Social Media, social media do's and don'ts, twitter, using social media effectively
Posted in Content Marketing, Internet Marketing, Social Media | No Comments »
Thursday, June 22nd, 2017
Just as not all restaurants, auto manufacturers or artists are created equal, not all social media marketing efforts are created equal. Some marketers feel like it’s enough to simply have a Facebook page that serves as a relatively static landing point for curious potential customers. Others spend a lot of time, effort and resources to research and develop sophisticated social media engagement strategies that incorporate multiple social channels—and lead to some quantifiable desired results.
Obviously, we strive to encourage everyone to move into the latter camp; however, we recognize this isn’t always feasible and know that there is a wide spectrum of quality and effectiveness. (more…)
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Tags: content marketing, facebook, linkedin, Social Media, social media engagement, social media strategy, twitter
Posted in Content Marketing, Social Media | No Comments »
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