When Twitter first hit the social media scene, it seemed implausible or even inconceivable to many that 140 characters could provide any real value to social media marketing efforts, yet this application has emerged as one of the giants in the field. So popular, in fact, that it’s a daunting task to keep track of all of the activity on Twitter. There’s almost too much information. Some organizations (more…)
Archive for the ‘Social Media’ Category
Tags: content management, content marketing, managing online content, managing social media, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Social Media, Strategic Communications | No Comments »
Savvy business owners and marketing professionals are always looking for ways to deepen their connection with existing customers and attract new clientele. In the age of content, newsletters and e-letters are great ways to connect with an audience and good tools for small-to-medium-sized businesses (SMBs) to use for customer engagement.
The key—as with any kind of online communication—is to (more…)
Tags: audience engagement, content marketing, customer engagement, marketing communications
Posted in Business Development, Client Relations, Content Marketing, Customer Communication, Internet Marketing, Marketing and Branding, Marketing Communication, Publishing, Small Business Strategy, Social Media, Strategic Communications | No Comments »
Not so long ago, having a website for a small business seemed like something that was only feasible for the high-margin business or the tech-savvy entrepreneur. Today, a professional-looking website is within reach of virtually any business. Still, in the Facebook age, many businesses are tempted to use a page on the social networking site as their primary online presence.
Facebook is certainly a low-cost option to very quickly get your business’ web presence up and running; however, there are a number of considerations to keep in mind before using Facebook as your only online vehicle. (more…)
Tags: facebook, internet marketing, Marketing, online marketing, Social Media, web page, web sites, website
Posted in Advertising, Brand Management, Customer Communication, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Social Media, Web Sites | No Comments »
Pew Research recently released their State of the News Media 2015 report, which includes some interesting information on the impact of mobile. Consumers are increasingly consuming content via their mobile devices—even long-form content. Google’s ongoing algorithm changes and a growing trend toward the use of mobile have advertisers and marketers wondering whether their content will continue to resonate in smaller mobile formats.
The jury is still out, as they say, but the question is a valid—and evergreen—one these days. (more…)
Small businesses, I think, have an edge when it comes to social media engagement, and Facebook is a very good example of this. Effective social media requires a relationship between the business/business owner and their followers. This is much easier for small businesses to attain than it is for large businesses, particularly because small businesses tend to be closer to their customers offline–the online environment simply becomes another forum for engagement.
Despite the fact that social media channels like Facebook can provide a global audience, small businesses don’t need to extend their reach globally–in fact, they can (and should) focus on their local markets.
In attempting to do this, we believe there are some important keys to effective engagement: (more…)
Tags: content marketing, facebook, online marketing, Social Media, social media marketing
Posted in Business Development, Content Marketing, Customer Communication, Internet Marketing, Marketing and Branding, Social Media, Strategic Communications | No Comments »
One of the many things I enjoy about marketing is attempting to generate the most results with the least among of time, money and effort. I want to get more for less. From an advertising standpoint, that means, for instance, that just because the Super Bowl pulls in a large audience each year, it may not make sense to put your message in front of that audience unless a significant percentage of it might represent potential customers for your products or services.
Social media is a lot like that. Just because social media can deliver an international audience doesn’t mean that it makes sense for you to be out there communicating with an international audience. In fact, for many businesses, (more…)
Tags: Advertising, local advertising, Marketing, Social Media, tweeting locally, tweets, twitter
Posted in Business Development, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, SEO, Social Media | No Comments »
Measurable, reliable, quantitative data is constantly being sought after by marketers. In comparison to relatively more concrete elements of a business, such as finance and operations, marketers often feel pressure, whether real or perceived, to provide some sort of measurable return on investment for their efforts. Sure, your new website design looks great, but has it directly contributed to increased online sales? Unfortunately, for many marketing efforts, it can be difficult to convincingly tie a dollar spent on marketing to dollars earned in new business.
The difference between data and information can be helpful here. (more…)