Archive for the ‘Social Media’ Category

Managing and Monitoring Your Social Connections

Thursday, April 28th, 2016

Many small businesses understand the importance of social media for their marketing efforts. Their owners or managers may be active on a variety of platforms — from Facebook and LinkedIn to Twitter and Instagram — and many run blogs with information relevant to their target markets. At the same time, many small business owners are close socially with their employees. They may play on common recreational league teams, go out together for happy hours, etc.

Just as there should be boundaries in your social interactions with employees, there should be certain ground rules for engaging with employees on social media. Here are some key considerations. (more…)

Being (Appropriately) Social Online: The Etiquette of Social Media Engagement

Thursday, April 21st, 2016

As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette? (more…)

In Search of Viral Content: Is It Worth the Effort?

Tuesday, April 5th, 2016

Online marketing is a crowded arena. Just check out Internet Live Stats to get an idea of the massive amounts of blog posts, websites, tweets, etc. It’s hard to stand out in the crowd, but every once in a while, some gem emerges that catches the attention of the masses and forms part of the collective consciousness. In other words, something goes viral. But how does that happen? (more…)

Twitter: Beyond Self-Promotion

Thursday, March 17th, 2016

In our recent blog post about the best ways to use Twitter for small businesses, we mentioned several uses of Twitter beyond pure advertising:

• Research
• Content curation
• Sharing Information with key target audiences
• Keeping an ear to the ground

Harvard Business Review (HBR) recently published an article titled “50 Companies That Get Twitter — and 50 That Don’t.” The article looked at a use of Twitter that is an important element of the pure advertising we choose not to focus on, and yet has a much broader usefulness: (more…)

Blogs: A Natural Starting Point for Content Marketing

Tuesday, March 8th, 2016

At Strategic Communications, blogging is a big part of what we do, both for ourselves and for our clients. A robust, well-managed blog is a key element of any content creation strategy. As we’ve discussed in the past, quality content is a must when driving traffic to your site. Blogs are a great vehicle for this.

Obviously, part of implementing an effective blogging strategy require developing quality content for the blog.  Assuming you’ve got quality content, your blog posts can serve as a great starting point for repurposing content across a variety of channels. Here are some of the things that we do to leverage the value of our, and our clients’ blog content: (more…)

Twitter: Beyond Promotion

Thursday, March 3rd, 2016

Like most forms of social media, Twitter is largely used by businesses to promote a message, product or service. However, there are a number of uses for Twitter beyond purely promotional activities. Twitter, and other social media tools, can actually provide big benefits to businesses in multiple ways. Some of the ways we have used Twitter outside of traditional marketing include the following: (more…)

Brand Building for Service Professionals: Some Practical Tips

Tuesday, January 26th, 2016

We recently received an inquiry from a physician regarding ways to develop and manage his online brand, and it seemed like a good time to take a look at brand building tips for online brands for professionals in general. Whether you’re a physician, an attorney, an accountant, a business consultant or any other type of service professional, your business’ brand is necessarily tied closely to your own personal brand. We wrote extensively on this topic as it relates to the legal profession in “Business Development and Marketing for Lawyers”; however, the concepts are applicable to any profession. (more…)

Evaluating and Choosing the Right Content Creator for Your Brand

Tuesday, December 22nd, 2015

Nobody would dispute that “content is king” in the 21st century. Marketers are scrambling to create, distribute, and repurpose content in ways that resonate with their audiences. Demand for original content has likely never been higher and continues to climb. That’s good news for the agencies and freelancers who are positioned to provide quality content; their numbers are growing exponentially.

That can be both a good and a bad thing for the companies that need unique, high-quality content to feed consumer demand and stand out from the competition. (more…)

“Newsjacking”: New Term, Big Opportunities

Tuesday, December 15th, 2015

David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.

The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)

Email Marketing: Updating an Old Standard for Today’s Consumer

Tuesday, December 8th, 2015

Email marketing is still a staple of any digital marketer’s repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical. For those in the know, email marketing is far from being a dying breed, despite the proliferation of other online and mobile options. (more…)