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Archive for the ‘Social Media’ Category

Engaging Your Audience Through Social Media

Tuesday, July 8th, 2014

Social media is critical for most (but still not all) businesses these days. It is a key communication channel that allows businesses and individuals to connect with a wide audience very cost-effectively.

As a business owner I maintain both LinkedIn and Twitter accounts for myself and have used them to successfully connect with prospects, clients, the media and other audiences. I’ve gained more than one client simply through my LinkedIn profile.

As a marketing communication consultant I work with clients to develop and manage their online communications presence through content marketing and management. These activities generally involve a strategy around driving traffic from various social media activities (LinkedIn, Twitter, YouTube, blogs, etc.) to their web sites to generate some specific action, ultimately leading to a sale or new client interaction.

In my work I’ve found the keys to success to involve primarily two things: (more…)

10 Copywriting Tips to Generate Results!

Tuesday, June 10th, 2014

I’m a copywriter from way back and, although, my life has taken a number of twists and turns since my old copywriting days, writing has been a passion of mine for many, many years and I don’t see that changing anytime soon. The thing is, much of what I learned as a professional copywriter holds true regardless of the type of writing I do: whether I’m writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for a web site, there are some tried and true techniques that can be used to boost the odds that the copy will get the results I’m looking for.

Following are some tips I’ve gathered and used over the years — can you add to the list? (more…)

No Social Media? No Way!

Thursday, May 22nd, 2014

Financial institutions are on social media. Hospitals and healthcare systems are on social media. Even law enforcement agencies are becoming engaged. While some groups have, for very good reason, been slow to adopt social media as a means of communicating with various audiences, it’s fair to say that most organizations that have an audience of some sort have found social media to be a “must do” rather than a “we need to think about it.”

But not all. (more…)

6000 Views and Counting – LinkedIn Authorship Gets Results!

Thursday, May 15th, 2014

LinkedIn recently added a new option for many of its members — the ability to write and publish posts that would be put before a broader audience than their own connections. If you see a little pencil icon next to the paperclip icon in the “Share an update…” box at the top of your home page, you have the ability to create and publish posts. Both my consulting profile and my freelance writing profile have these icons as do all my clients’ profiles.

So we’ve been experimenting with this option to see what kind of activity we’re able to generate.

Yesterday I posted an item on LinkedIn that I’d recently written as a blog post–“Four Little Words That Can Reveal a Lot: ‘Why Do You Ask?’”–the response has been phenomenal (at least by our standards). Last night as I was reviewing online activity for all of my accounts I noticed that I had about (more…)

Best Practices for LinkedIn Groups

Thursday, May 1st, 2014
I’m a long-time fan of LinkedIn, and LinkedIn Groups, particularly for B2B marketing. I’ve used LinkedIn and groups for myself and for my clients whose goals generally include building credibility and establishing thought leadership status. A business contact recently asked me what my “top tips” would be for participating in LinkedIn and, particularly, for participation in LinkedIn Groups–one of the big benefits of this social media platform in my opinion.

(more…)

The First Tweets of Top Social Media Influencers

Tuesday, April 29th, 2014

I learned recently that there’s a quick and easy way to find the first tweet of anyone who has been engaged with Twitter. You just go to this link and enter in the @username of someone and you’ll see there first post — aka tweet.

My first tweet for @StratCommun was on October 1, 2009 – wow! That surprised me. I know I’ve been engaged for some time, but didn’t realize exactly how long. Time flies, as they say (pun intended).
(more…)

SEO: Optimizing for the “right” words and phrases–those that drive real results!

Thursday, April 24th, 2014

If you Google the term “strategic communications” my company — Strategic Communications – is likely to show up on the first page of the results you see. Great, right? Well, not necessarily. But, the fact that it does, and the results that I see, have provided me with some key insights into the types of words and phrases that I, and my clients, should be optimizing for.  (more…)

CEOs and Social Media: Getting the Boss on Board

Tuesday, April 22nd, 2014

Socializing Your CEO, a report released by Weber Shandwick, indicates that only 18% of the CEOs of the largest companies in the world have their own social network pages-a 2% increase from the 2010 report. It would appear that CEOs are simply not jumping on the social media bandwagon, at least not personally. Don’t believe it? Do a quick search on LinkedIn, arguably the most “professional” of the various social media channels, and see how many CEOs you find.

You’ll find some, but they don’t represent the CEOs of the Fortune 500 — or even 1000. Most, like me, are CEOs of their own small firms or consultancies.

So, what gives? (more…)

Yes, the C-suite is concerned about ROI — communicators should be too!

Thursday, April 17th, 2014

I’ve been speaking and writing a lot about how communicators can do a better job of connect with C-suite leaders to get traction for their ideas and proposals. Most recently, I presented a webinar for Mayo Clinic Center for Social Media and Ragan Communications on How to Talk Social Media to Your Hospital C-Suite. I also wrote a series of articles on the topic for IABC’s Communication World earlier this year. And I have a presentation coming up in May for Health Leaders Media.

Much of my work and research has been around issues related to social media but, in truth,
(more…)

How Should You Measure Your Social Media Activity?

Tuesday, March 25th, 2014

We work with clients regularly to help them evaluate or establish various channels of online communication with their key audiences. Social media is obviously often part of the process we use in helping them connect with these audiences. Often, but not always. When it is, just as with any other form of communication, one thing we want to establish right up front is a means of measuring the value of this activity.  (more…)