While it may seem like it’s a 21st-century thing, influencer marketing has been around since the early 20th century. One of the earliest influencers was Santa Claus, a character modernized and reinvented by Coca-Cola. Today’s influencers tend to be real people—PewDiePie, Logan Paul, Zoella, and others—many who leapt to fame thanks to the wide reach of social media channels, such as YouTube and Instagram. But influencers today come in a lot of forms depending on the target audience. Business-es, products, and services of all types leverage the audience, reach, and endorsement power of influencers to grow awareness and preference for what they have to offer. (more…)
Archive for the ‘Social Media’ Category
Following the Trends in Influencer Marketing
Friday, November 27th, 2020Tags: content is king, content marketing, digital marketing, influencer marketing, influencers
Posted in Content Marketing, Influencer Marketing, Internet Marketing, Social Media | No Comments »
7 Steps to Social Success
Thursday, September 3rd, 2020In October 2008 I launched my firm Strategic Communications, LLC. Not the best timing for such a move given the bad economy at the time, but it’s all worked out for the best; 12 years later and still going strong! One big benefit of starting a communication firm during a recession is that I had plenty of time to learn about social media which was rapidly emerging as an important channel for marketing communications. I jumped on board early, primarily with LinkedIn and Twitter, and since that time I have managed social media accounts to help my company and my clients’ companies drive awareness, website traffic—and business. I have a good following on my social channels and people often ask me to share my tips for building a solid following. I’m happy to share! Here I share “7 Steps to Social Success.” (more…)
Tags: facebook, Instagram, linkedin, managing social media, Social Media, social media best practices, social media posts, social media success, twitter
Posted in Content Marketing, Internet Marketing, Social Media | No Comments »
6 Tips for Using Social Media as a Lead Generation Tool
Tuesday, August 4th, 2020We launched Strategic Communications in 2008, at a time when the country was plunging into a deep recession. It wasn’t a great time to land new clients. But it was a great time to take a deep dive into something that was relatively new at the time, at least from a business perspective–social media. At the time there was an interesting talent gap that represented an opportunity for us. Most businesspeople didn’t have experience in using social media channels for marketing purposes and colleges weren’t yet educating students about these new marketing tools. So we were early adopters and spent quite a bit of time learning about and experimenting with the tools that were best positioned in the business-to-business (B2B) space: LinkedIn and Twitter.
Since that time we’ve built our social channels organically and have helped a number of clients do the same. There’s no real magic to this. In fact, the basic tenets of effective marketing via social channels are really the same as they are for using any marketing tools. We recently responded to a reporter’s inquiry about our top tips for marketers using social media as a lead generation tool. We pointed to six:
Tags: linkedin, Social Media, social media best practices, social media strategies, social media tips, twitter
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Social Media | No Comments »
Some Tips For Getting Traction on LinkedIn
Friday, July 17th, 2020
17877227 – social media
I’m often asked by colleagues—and sometimes even competitors—where I find my clients. There are probably three primary channels that work best for me: referrals, speaking engagements, and LinkedIn.
Tags: communicating on social media, establishing thought leadership, LinkedIn best practices, LinkedIn groups, LinkedIn influencers, prospecting through social media, thought leadership, using LinkedIn, using social media effectively
Posted in Business Development, Marketing and Branding, Social Media | No Comments »
Social Media and Your 2020 Marketing Strategy
Tuesday, March 3rd, 2020There have been plenty of notable changes in the social media landscape as of late. New channels (like TikTok) are popping up. Legacy channels (like Facebook and Twitter) are cracking down on users and APIs whose approaches have been more spammy than strategic. (more…)
Tags: 2020 marketing, content marketing, content strategy, Social Media, social media strategy
Posted in Content Marketing, Internet Marketing, Social Media, Strategy | No Comments »
Communication Channels Don’t Work in Isolation: Be Strategic!
Wednesday, January 29th, 2020A lot of questions I see related to digital marketing tend to compartmentalize, or silo, various types of communications. For instance, questions about social media or even about specific social media channels. Or questions about blogging. Or questions about website performance. (more…)
Tags: digital marketing, search engine optimization, SEO, Social Media, website marketing web marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Social Media | No Comments »
Best Practices for Business Building on LinkedIn
Saturday, October 19th, 2019
17877227 – social media
I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. (more…)
Tags: linkedin, LinkedIn best practices, Social Media, social media marketing, twitter, using LinkedIn, using social media
Posted in Business Development, Content Marketing, Internet Marketing, Social Media | No Comments »
Don’t Slack With Your Social Media Marketing
Friday, September 20th, 2019
17877227 – social media
Social media marketing should be a key component of the marketing mix for virtually any company. Not only is social media marketing relatively inexpensive, it also provides a greater level of engagement than mass marketing efforts because it’s targeted at those who have some connection with your brand—shared interests, common connections, etc. At the same time, many companies pay lip service to social media marketing. They are technically doing it, but they aren’t putting in as much effort as they could, or should. (more…)
Tags: digital marketing, facebook, Instagram, linkedin, marketing with social, Snapchat, social media marketing, social media strategy, twitter
Posted in Content Marketing, Internet Marketing, Social Media | No Comments »
How to Reach Out to Potential LinkedIn Connections
Tuesday, August 20th, 2019
17877227 – social media
Having the right connections—whether investors, customers, partners, suppliers or employees, etc.—can make a huge difference in company success. LinkedIn, the Facebook of professional networking, was purposely built and marketed as a great way to develop and maintain these connections. And it works if used effectively. (more…)
Tags: building online audiences, connecting online, content marketing, digital marketing, linkedin, networking, social networking, social selling
Posted in Internet Marketing, Social Media | No Comments »
No-Cost, Low-Cost Ways to Boost Your Brand
Tuesday, July 30th, 2019We’ve previously discussed the challenges many companies face when trying to calculate an ROI on their marketing efforts. For small and medium-sized businesses, this can make it difficult to justify increasing spend on marketing efforts.
But, just because you feel like you can’t spend more money on marketing doesn’t mean you can’t invest in your brand. (more…)
Tags: brand awareness, brand preference, content marketing, cost-effective marketing, Marketing, marketing budget, marketing tips, reducing advertising costs
Posted in Advertising, Business Development, Content Marketing, Influencer Marketing, Internet Marketing, Marketing, Marketing and Branding, Social Media | No Comments »