Did you watch the Oscars? I did. It’s an annual event I look forward to each year for a couple of reasons: (more…)
Archive for the ‘Social Media’ Category
Celebrity, Silliness and the Masses
Monday, March 3rd, 2014Tags: Academy Awards, Ellen, Oscars, Social Media
Posted in Social Media | No Comments »
Do You Believe Everything You Read?
Thursday, February 27th, 2014By now, just about everybody is aware that the news industry has been impacted dramatically by the ability of consumers to seek–and even generate–news themselves through a variety of online resources that may include their own blogs and social media accounts. When breaking news occurs, it is often shared first online where it grows and spreads exponentially. The problem is: it’s not always accurate! (more…)
Tags: citizen journalists, Journalism, media, media analysis, online news
Posted in Journalism, Media Relations/PR, PR and Media Relations, Publishing, Social Media | 2 Comments »
Is It Time to Update Your Web Site?
Thursday, February 13th, 2014Web sites have become a “must have” for businesses of any size, in any industry or geographic location. In fact, to a large degree, if you don’t have a web site, you don’t exist. When potential customers are looking for products or services they are very likely these days to turn to the Internet and do a search. If your business doesn’t come up in their search efforts, you’re not likely to be part of their consideration set. (more…)
Tags: e-marketing, internet marketing, online marketing, web site, website
Posted in Advertising, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Social Media, Web Sites | No Comments »
How to Use Social Media to Grow and Market Your Business
Tuesday, February 11th, 2014The wide proliferation of social media sites–from Facebook, Twitter and LinkedIn to Pinterest, Google+ and Instagram–provide a myriad of opportunities for businesses of any size to connect with their target audiences. That can be good news and not-so-good news for marketers. Why? Because while the out-of-pocket costs for using most of these tools is low to none, the time investment can be significant. Add to that (more…)
Tags: Advertising, facebook, Google+, Instagram, linkedin, Marketing, Pinterest, selling social media, social media advertising, social media and the C-suite, twitter
Posted in Advertising, Marketing, Social Media | No Comments »
Using Social Media to Grow Your Business
Tuesday, January 14th, 2014We use social media for our own business and also work with clients to help them use various social media channels effectively to meet their business objectives. Many of our clients are in service (e.g. healthcare) organizations or are independent consultants hoping to establish themselves as thought leaders. All are hoping that social media can help to raise awareness of their services and, ultimately, drive business. We’ve successfully used (more…)
Tags: facebook, Google+, internet marketing, linkedin, Social Media, twitter
Posted in Internet Marketing, Marketing and Branding, Social Media | No Comments »
New LinkedIn Product Pages – Go or No Go?
Tuesday, January 7th, 2014LinkedIn recently announced the introduction of product pages—the ability for brands to create pages to highlight specific products. The big question for brands is: “worth it,or a waste of time”? Call me crazy, but I’m going with the latter. In fact, as I work with and monitor my own accounts as well as client accounts I’m very cognizant of the potential to dilute brand messages by using too many channels. (more…)
Tags: Brand Management, linkedin, Social Media, Strategic Planning, Strategy
Posted in Marketing and Branding, Social Media, Strategic Communications, Strategy | 2 Comments »
A Marketing Prediction and Fervent Wish for 2014
Tuesday, December 31st, 2013One of the “hot topics” we’ve been following in 2013 is the trend toward more accountability and measurement for social media efforts. We’ve been doing a lot of research on the topic, speaking at conferences and writing articles for communication publications. Based on what we’ve seen we predict–and fervently hope–this is a trend that will continue. (more…)
Tags: Marketing, New Year's resolutions, predictions for 2014, Social Media
Posted in Marketing and Branding, Social Media | No Comments »
The Yin and Yang of Finding–or Being–an Online Expert. Beyond Smoke and Mirrors.
Wednesday, November 27th, 2013In the “old days” finding experts was largely limited to identifying them through academic circles or highly regarded trade and professional publications. Experts were, in essence, “vetted” and those seeking their input could rely upon their veracity, authority and credentials. But, things have changed. Today, quite literally, anyone can be positioned as an “expert”–whether they really are or not. This has become possible because of the World Wide Web and a plethora of online communication channels, including web sites, social media, blogs, etc. This is both a good and a bad thing. Interestingly, it is both good and bad for experts and non-experts. Here’s why: (more…)
Tags: consultants, credible sources, expertise, media relations, online experts, pr, sources
Posted in Brand Management, Business Development, Competition, Internet Marketing, Journalism, Marketing and Branding, Media Relations/PR, PR and Media Relations, Social Media | No Comments »
Let Your Knowledge Be Your Promotion!
Monday, October 28th, 2013We recently launched a new LinkedIn group — Let’s Get Strategic About Communications! – that we’re hoping will generate some good discussion and sharing of best practice insights among communication professionals. It’s a closed group, meaning that we are carefully monitoring participation and limiting it to those who are committed to openly sharing information in a non-promotional manner. The trouble, we think, with so many LinkedIn groups is that they quickly devolve into blatant self-promotion and become nothing more than individual members saying “look at me!,” “look what I’ve done!,” “come to my webinar!,” “read my whitepaper!,” etc. Now, there is certainly (more…)
Tags: LinkedIn groups, networking, professional networking, strategic communications
Posted in Business Development, Social Media, Strategic Communications | No Comments »
Should You Have a Blog?
Tuesday, October 15th, 2013A business colleague of mine recently asked me what I thought about the value of a blog. Seems a vendor she was working with was recommending a blog and she really didn’t see the value. There are, though, two very important reasons that those wishing to build an online presence should consider managing a blog (and a few other, secondary, reasons). (more…)
Tags: blog, blogging, online communication, search engine optimization, SEO
Posted in Brand Management, Internet Marketing, Marketing Communication, Marketing Measurement, Publishing, SEO, Social Media | 2 Comments »
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