Archive for the ‘Social Media’ Category
Monday, February 21st, 2022
17877227 – social media
These days it’s probably safe to say that most businesses have a presence on at least one social media channel. In fact, according to a 2021 Entrepreneur article, 97% of Fortune 500 companies rely on social media. The number is probably less for smaller companies, but it shouldn’t be. Social media can be a very cost effective way to raise awareness, generate leads, and build business.
There are a lot of channels out there, though, and not every channel is right for every business – or audience. Just because a channel is getting a lot of attention – take TikTok, for example – doesn’t mean that it makes sense for your business.
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Tags: facebook, Instagram, linkedin, Social Media, social media marketing, TikTok, twitter
Posted in Content Marketing, Marketing and Branding | No Comments »
Thursday, September 3rd, 2020
In October 2008 I launched my firm Strategic Communications, LLC. Not the best timing for such a move given the bad economy at the time, but it’s all worked out for the best; 12 years later and still going strong! One big benefit of starting a communication firm during a recession is that I had plenty of time to learn about social media which was rapidly emerging as an important channel for marketing communications. I jumped on board early, primarily with LinkedIn and Twitter, and since that time I have managed social media accounts to help my company and my clients’ companies drive awareness, website traffic—and business. I have a good following on my social channels and people often ask me to share my tips for building a solid following. I’m happy to share! Here I share “7 Steps to Social Success.” (more…)
Tags: facebook, Instagram, linkedin, managing social media, Social Media, social media best practices, social media posts, social media success, twitter
Posted in Content Marketing, Internet Marketing | No Comments »
Tuesday, August 4th, 2020
We launched Strategic Communications in 2008, at a time when the country was plunging into a deep recession. It wasn’t a great time to land new clients. But it was a great time to take a deep dive into something that was relatively new at the time, at least from a business perspective–social media. At the time there was an interesting talent gap that represented an opportunity for us. Most businesspeople didn’t have experience in using social media channels for marketing purposes and colleges weren’t yet educating students about these new marketing tools. So we were early adopters and spent quite a bit of time learning about and experimenting with the tools that were best positioned in the business-to-business (B2B) space: LinkedIn and Twitter.
Since that time we’ve built our social channels organically and have helped a number of clients do the same. There’s no real magic to this. In fact, the basic tenets of effective marketing via social channels are really the same as they are for using any marketing tools. We recently responded to a reporter’s inquiry about our top tips for marketers using social media as a lead generation tool. We pointed to six:
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Tags: linkedin, Social Media, social media best practices, social media strategies, social media tips, twitter
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Wednesday, January 29th, 2020
A lot of questions I see related to digital marketing tend to compartmentalize, or silo, various types of communications. For instance, questions about social media or even about specific social media channels. Or questions about blogging. Or questions about website performance. (more…)
Tags: digital marketing, search engine optimization, SEO, Social Media, website marketing web marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Saturday, October 19th, 2019
17877227 – social media
I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. (more…)
Tags: linkedin, LinkedIn best practices, Social Media, social media marketing, twitter, using LinkedIn, using social media
Posted in Business Development, Content Marketing, Internet Marketing | No Comments »
Thursday, June 13th, 2019
by Justin Grensing, Esq., MBA
Earlier this year, an outage on Facebook, as well as its subsidiary services Instagram and WhatsApp, demonstrated that even the most sophisticated tech companies and social media platforms are not immune to technical challenges. In an article for Entrepreneur, Kimanzi Constable argues that the outage could hold some important lessons for content marketers and online advertisers. It wasn’t an isolated incident. Lately it seems that every week brings another outage—most minor, but all troubling.
“There is no doubt businesses lost revenue with this outage,” he writes. “For those who pay for advertising, their ads weren’t reaching potential customers. For those that rely on posting in their Facebook groups, on their personal pages and on Instagram, they lost revenue because they couldn’t use the strategy that they’ve always used.” So what should companies do from a strategic standpoint to prevent this kind of negative impact in the future? (more…)
Tags: avoiding communication blackouts, Brand Management, Customer Communication, ensuring connections with your audience, online outages, protecting your brand, Social Media
Posted in Business Development | No Comments »
Thursday, May 30th, 2019
There’s an old saying in customer service that a customer who has a good experience with your business might tell a single friend while a customer who has a bad experience will tell ten. Unfortunately, those numbers might be drastically out of date in the age of social media. In an era where any individual has the chance to communicate with millions of people around the world, even a single incidence of poor customer service can have significant impacts for businesses of any kind. (more…)
Tags: Brand Management, consumer relations, Customer Service, digital communications, Employee Communication, going viral, media relations, pr, Social Media
Posted in Marketing and Branding | No Comments »
Friday, March 29th, 2019
It’s hard to succeed at anything if you’re not focused. Whether you’re golfing, driving, taking an exam or giving a presentation, losing focus on your objective can be disastrous. The same is true of your social media activity. Granted social media marketing is a longer-term activity than golfing or giving a presentation, but the importance of focus is no less important. In particular, we’ve selected three key elements marketers should keep their focus on when engaging in social media. (more…)
Tags: digital marketing, marketing analytics, marketing strategy, online marketing, Social Media, social media marketing
Posted in Content Marketing | No Comments »
Tuesday, December 4th, 2018
(excerpted from Best Practices in Influencer Marketing)
While influencer marketing can yield big benefits, there are some potential pitfalls. Primary among them, is that it can be a lot of work, and results are not guaranteed. As Natarelli notes, “The nature of the media landscape today requires constant optimization and tinkering. You have to see audiences as fluid and fickle. Therefore, it is hard to sometimes identify and hold on to success. Clients looking for sure bets and silver bullets will be disappointed.” (more…)
Tags: communicating on social media, content marketing, influencer marketing, marketing through influencers, Social Media
Posted in Content Marketing, Influencer Marketing, Marketing and Branding | No Comments »
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