Archive for the ‘SEO’ Category

SEO and Me: A Love/Hate Relationship

Monday, March 16th, 2020

by Linda Pophal

 

I have a love/hate relationship with search engine optimization (SEO). I understand SEO. I very often use the concepts in my own writing—and often use the concepts in writing for clients. Sometimes, though, and probably because I was a writer long before SEO was even “a thing,” I balk at what can seem at times to be a misguided focus—a singular focus—on SEO to the exception of everything else. (more…)

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Using Google Search Console to Improve Your SEO

Monday, February 3rd, 2020

Google Search Console (GSC) (formerly Google Webmaster Tools) is a free online resource of tools and reports that Google makes available to users to help them improve their websites and optimize them for search. If you have a website, you should be using GSC—or using an agency that can help you uncover valuable insights to help improve your website performance. (more…)

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Are You a Slave to SEO Keywords? Why You Should Write for People, Not Bots

Sunday, November 3rd, 2019

Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in an increasingly competitive quest to rank ever higher in Google SERP (search engine results page), some content marketers may go a bit overboard when it comes to chasing the numbers.

(more…)

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In-depth SEO Analysis Supports Taking the Time to Do it Right

Thursday, December 21st, 2017

Recently Entrepreneur writer Nina Zipkin covered a fascinating infographic put together by The Website Group, a U.K. – based digital marketing agency, Ahrefs, an SEO tool platform. The infographic looks at data collected and analyzed by Ahrefs based on two million random keywords. By looking at the top ten ranking pages for each of those keywords, they pulled together some great insights on how long it takes to get to that coveted top-ten spot. (more…)

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Navigating the Complexity of SEO: Some Simple Tips

Tuesday, December 12th, 2017

Search Engine Optimization, or “SEO,” is a frequently used and important tool in online marketing. Yet to many it’s an unfamiliar and intimidating concept that they may naturally shy away from. Fear of the unknown is understandable, but SEO is something that can’t be ignored if you want your online efforts to pay off. And, it’s really not as complex as the terminology might suggest. (more…)

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Building a Better Blog

Thursday, July 28th, 2016

Keyboard - smallIt’s hard to overstate the value of a good blog and the impact it can have on your business. Here when we’re talking about value, we’re talking about bang for your buck. A blog is essentially free, other than the time you put into creating content and the cost of the website on which you host it. And yet a quality blog can do so much to drive traffic to your website and to help establish yourself, and your organization, as thought leaders in your industry.

We’ve been blogging since February, 2009, and we’ve been doing it consistently (one of our highly recommended strategies for success). Here are our “top tips” on building a blog that will generate real results: (more…)

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Driving Valuable Backlinks Through Exceptional Contributed Content

Tuesday, June 21st, 2016

Keyboard - smallAs a strategic marketing company, we have promoted the importance of marketing for any business loudly and often. At the same time, we understand that small businesses are often operating on razor-thin margins (if they’re even in the black at all) and may not have substantial cash reserves on hand to fund an aggressive marketing campaign. Fortunately, a large war chest is by no means a necessity in successful marketing. (more…)

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Evaluating and Choosing the Right Content Creator for Your Brand

Tuesday, December 22nd, 2015

Nobody would dispute that “content is king” in the 21st century. Marketers are scrambling to create, distribute, and repurpose content in ways that resonate with their audiences. Demand for original content has likely never been higher and continues to climb. That’s good news for the agencies and freelancers who are positioned to provide quality content; their numbers are growing exponentially.

That can be both a good and a bad thing for the companies that need unique, high-quality content to feed consumer demand and stand out from the competition. (more…)

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Email Marketing: Updating an Old Standard for Today’s Consumer

Tuesday, December 8th, 2015

Email marketing is still a staple of any digital marketer’s repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical. For those in the know, email marketing is far from being a dying breed, despite the proliferation of other online and mobile options. (more…)

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Small Business and Content Marketing: Opportunities Abound but Strategy is Key

Tuesday, December 1st, 2015

Content Marketing Institute’s 2015 “Small Business Marketing Trends-North America” study, sponsored by Copyblogger Media’s Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy. (more…)

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