Posts Tagged ‘retail store closings’

Online vs. Brick and Mortar: Balancing the Best of Both Worlds

Thursday, June 21st, 2018

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsby Justin Grensing, Esq., MBA

 

We often hear narratives about how online retail is replacing traditional brick-and-mortar businesses. Online is more convenient and has much lower overhead. At the same time, others point out that brick-and-mortar still makes up a strong majority of overall retail sales. Customers prefer the tactile experience, the ability to talk to sales representatives and being able to take their purchases home when they walk out of the store instead of waiting for packages to arrive by mail.

The truth is that both sides of this debate are right. (more…)

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Is Retail Really Dead, Or Are We Misreading the Numbers?

Tuesday, June 19th, 2018

Customer reviews, client reviews, best PR firm, public relations, content marketingby Justin Grensing, Esq., MBA

 

We keep hearing about how the growth in online retail represents the ultimate demise of the brick-and-mortar retail store. We hear how online retail giants like Amazon are killing Main Streets across the country, and we hear anecdotes of local brick-and-mortar businesses closing their doors, blaming the rise in online retail. But does that common sentiment assign blame where it belongs? (more…)

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Retailers on Red Alert: Are They Doomed?

Tuesday, July 18th, 2017

Sears. Kmart. JCPenney. Macy’s. These are just a few of the growing list of retailers announcing store closures.  

And yet, at the same time as many stores are shutting down, Amazon is opening brick and mortar stores and recently purchased 431 Whole Foods stores.

It’s an interesting dichotomy and one I considered recently as I was writing a column for the summer issue of Chippewa Valley Business Report. (more…)

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