Posts Tagged ‘experiential marketing’

Retailers on Red Alert: Are They Doomed?

Tuesday, July 18th, 2017

Sears. Kmart. JCPenney. Macy’s. These are just a few of the growing list of retailers announcing store closures.  

And yet, at the same time as many stores are shutting down, Amazon is opening brick and mortar stores and recently purchased 431 Whole Foods stores.

It’s an interesting dichotomy and one I considered recently as I was writing a column for the summer issue of Chippewa Valley Business Report. (more…)

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