by Justin Grensing, Esq., MBA
When we hear news stories about a local brick-and-mortar business closing its doors after being in operation for generations, the presumed culprit is often the growth of online retail, which grew by 16 percent between 2016 and 2017. People just don’t want to go to a store to make purchases anymore, the logic goes. Online shopping offers far more choices than can be offered in a physical location — which can’t store infinite inventory — and it’s so much more convenient to shop online instead of going to a store.
But don’t make the mistake of writing off in-store shopping. You may be surprised to learn that consumers still predominantly favor the in-store experience! (more…)