Posts Tagged ‘predictions for 2014’

A Marketing Prediction and Fervent Wish for 2014

Tuesday, December 31st, 2013

One of the “hot topics” we’ve been following in 2013 is the trend toward more accountability and measurement for social media efforts. We’ve been doing a lot of research on the topic, speaking at conferences and writing articles for communication publications. Based on what we’ve seen we predict–and fervently hope–this is a trend that will continue. (more…)