Posts Tagged ‘acting on customer feedback’

Customer Intent: Elusive, but Not Impossible to Obtain

Wednesday, September 27th, 2023

Customer reviews, client reviews, best PR firm, public relations, content marketingCustomer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why they want it. The ability to discern the whys behind the whats is obviously important to marketers. The more they can understand the motivations of their customers, the better they will be able to produce the goods and services that best meet their needs and effectively communicate the right points to compel the desired action—a sale. (more…)

How Businesses Often Fumble with Customer Feedback

Thursday, August 8th, 2019

Hiring marketing or content marketing talent?Businesses spend a lot of time and money trying to gain insights into how customers perceive their product or service offerings. This might involve conducting surveys and focus groups to hear directly from customers. Or, it might involve efforts to ascertain customer preferences based on online behavior and purchase decisions. And yet, despite the general accessibility of this type of information, so many businesses still misread customers. That lack of awareness limits their ability to improve the customer experience.  (more…)