Posts Tagged ‘customer survey’

Why You Should Seek Employee Feedback Before Customer Feedback

Tuesday, June 23rd, 2020

Hiring marketing or content marketing talent?It’s quite common for companies and their marketers to seek feedback from customers about their products and services. But there’s another group whose feedback should also be considered. In fact, it should be considered before seeking customer feedback.

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How Businesses Often Fumble with Customer Feedback

Thursday, August 8th, 2019

Hiring marketing or content marketing talent?Businesses spend a lot of time and money trying to gain insights into how customers perceive their product or service offerings. This might involve conducting surveys and focus groups to hear directly from customers. Or, it might involve efforts to ascertain customer preferences based on online behavior and purchase decisions. And yet, despite the general accessibility of this type of information, so many businesses still misread customers. That lack of awareness limits their ability to improve the customer experience.  (more…)

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