Posts Tagged ‘primary research’

Do-It-Yourself (DIY) Market Research

Wednesday, August 19th, 2020

Women considering yes, no, maybe optionsMarket research is definitely something that even very small businesses can do on their own but there are a lot of myths and misconceptions related to research that can cause them to make decisions based on incomplete or inaccurate information. While it’s impossible to cover everything related to doing research well, here are some general strategies and best practices that businesses of any size can put to use to leverage the value of gathering market research to improve their business offerings and marketing effectiveness.

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Using Google Search Can Help You Save on Market Research Costs: Here’s How

Friday, March 27th, 2020

by Linda Pophal

All marketers know how important it is to understand their target audience so they can effectively craft messages and select communication channels that will most appeal to them and move them to some desired action. (more…)