It’s quite common for companies and their marketers to seek feedback from customers about their products and services. But there’s another group whose feedback should also be considered. In fact, it should be considered before seeking customer feedback.
Posts Tagged ‘customer feedback’
Why You Should Seek Employee Feedback Before Customer Feedback
Tuesday, June 23rd, 2020How Businesses Often Fumble with Customer Feedback
Thursday, August 8th, 2019
Businesses spend a lot of time and money trying to gain insights into how customers perceive their product or service offerings. This might involve conducting surveys and focus groups to hear directly from customers. Or, it might involve efforts to ascertain customer preferences based on online behavior and purchase decisions. And yet, despite the general accessibility of this type of information, so many businesses still misread customers. That lack of awareness limits their ability to improve the customer experience. (more…)
How Negative Reviews Can Help Boost Your Business: If You Handle Them Effectively
Wednesday, June 13th, 2018
Sales professionals will be quick to tell you that a positive customer review goes a long way toward converting prospects into eventual customers. What better way to convince the market that you can walk the walk than to have satisfied customers tell your story for you? Conversely, negative reviews can be quite damaging. Data suggests that positive reviews influence the purchase decisions of 90 percent of respondents, while negative reviews influence around 86 percent.
But negative reviews and customer complaints can actually be good for business. Let’s look at some potentially counter-intuitive reasons why. (more…)
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