by Justin Grensing, Esq., MBA
In recent weeks there have been multiple high-profile instances of company policies garnering unwanted national attention. (more…)
Posts Tagged ‘crisis management’
Best Practice Insights: Include PR Implications in Decision-Making Processes
Saturday, February 16th, 2019Companies Need to Make Sure Everyone, from the CEO on Down, Recognizes the Impact of Their Words
Wednesday, August 8th, 2018
In a highly publicized conference call, first reported by Forbes, Papa John’s founder John Schnatter used the “N-word” during a discussion between Papa John’s executives and marketing agency Laundry Service. What followed was weeks of turmoil where Schnatter first stepped down as chairman of the Papa John’s board of directors, then said his decision to step down was a mistake, and then filed a lawsuit against the company he founded for what he describes as the “heavy-handed” way he was treated. The company’s stock has (more…)
Best Practices for Correcting Potentially Costly PR Missteps
Thursday, November 16th, 2017
Public relations can be a tricky business. Issues can emerge very quickly and unexpectedly, and just as quickly become very public. Both experienced PR professionals, as well as non-professionals forced into a PR role from time to time, have to think on their feet, acting on both instinct and experience. Particularly in a lightening-fast communication environment, it’s not surprising that there are often mistakes made by PR professionals and others in the public eye. (more…)
Crisis Management in a Digital World
Thursday, October 27th, 2016At Strategic Communications, we are firm believers in the value of social media and online publicity for any. It’s a huge part of what we do and what we advise our clients to do. While the impact of social media can be overwhelmingly positive, there are occasionally situations that can be extremely damaging to the reputation and livelihood of an organization. We’re talking, of course, about the dreaded social media crisis. (more…)
Preparing for a Social Media Crisis: Before it Happens
Tuesday, September 20th, 2016
At Strategic Communications, we are firm believers in the value of social media and online publicity for a business. It’s a huge part of what we do and what we advise our clients to do. But, while the impact of social media on a business is overwhelmingly positive, there are occasionally situations that have the potential to be extremely damaging to a company’s reputation and livelihood. We’re talking, of course, about the dreaded social media crisis. (more…)
What You May Be Doing Wrong When You’re Pitching to the Media
Tuesday, June 24th, 2014At least once a week – maybe more often – I’ll have a prospect or client say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons.
Here are 5: (more…)
Don’t Tell Them What You Think Before You Know What THEY Think!
Tuesday, September 10th, 2013My husband likes to say: “Opinions are like noses, everybody has one.” There’s truth in that, of course. We do all have opinions and even if they’re not strongly held–or strongly expressed–they impact the way we interact with those around us, including individuals and organizations.
For businesses and business professionals attempting to shape those opinions (often called “public relations” or PR), there can be a tendency to start the process by sending out “key messages,” from the standpoint that “we need to get the word out!”
To that, I like to say: (more…)
If You Won’t Share Your Story, The Media Can’t Tell It! (So Don’t Get Mad When They “Get it Wrong”!)
Wednesday, February 29th, 2012This morning I received a response from a media rep I was working with to connect with a source for a story that has the potential to reflect negatively on the organization–a rather large organization. After working with her for about a week, she sent an email that said: “We’re going to have to pass on commenting. Sorry.”
As someone who has also been in her shoes, on the other side of the great divide between organizations and the media, I’m sure that she is.
I’m sure she knows, just as well as I and other communication professionals do, the problem (more…)
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