Posts Tagged ‘television advertising’

Mass Media, Timing and Mosquitos

Thursday, August 1st, 2013

I’m not often a big proponent of mass media advertising, particularly in an environment of highly segmented media outlets and opportunities. Most of the time it doesn’t make sense to spend money attempting to appeal to the masses when you can more narrowly target an audience through more effective communication channels that often, these days, don’t involve paid advertising.

But a personal experience related pointed to the value that mass media can still provide for certain types of products and services. (more…)

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Is TV Poised to Go The Way of The Newspaper?

Tuesday, May 14th, 2013

A recent piece on TVNewsCheck titled “Newspapers: A Cautionary Tale for Local TV” sends a chilling message to local television stations around the country: are they doomed to the same decline that has been seen in the newspaper industry? Quite possibly. Especially if station managers don’t devise strategies designed to help them deliver value to their audiences. Isn’t this the same challenge that any marketer has? Yet, so often, marketers find themselves doing the same things they’ve always done and then lamenting the dismal results they’re seeing. You’ve likely heard the saying: (more…)

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