I’m not often a big proponent of mass media advertising, particularly in an environment of highly segmented media outlets and opportunities. Most of the time it doesn’t make sense to spend money attempting to appeal to the masses when you can more narrowly target an audience through more effective communication channels that often, these days, don’t involve paid advertising.
But a personal experience related pointed to the value that mass media can still provide for certain types of products and services. (more…)
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